Director, Local Performance Marketing

Director, Local Performance Marketing  
 

Are you looking for a place where you can bring your passion for supporting franchisees through a local performance digital marketing lens?

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
 

Bring your experience and be empowered to innovate.

As a Director, Local Performance Marketing on the Marketing team, a typical day for you will include:

Integrated marketing plan strategy and recommendations for franchise owners

• Develop and oversee the execution of local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
• Develop pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets.
• Continually analyze and optimize the performance of local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
• Ensure that all local marketing strategies, initiatives, and tactical plans are aligned with national brand strategy, business objectives, and executed flawlessly, on time and within budget.

Develop high performing teams

• Manage and mentor a growing team by guiding, inspiring, and delivering on the marketing mission and NEI vision.
• Support development of local marketing training for FBCs and franchise owners, alongside Director of Marketing Programs, to increase engagement of franchise owners.
• Manage local marketing budgets, with a focus on program effectiveness, and end-to-end marketing investment optimization.

Other support areas

• Travel up to 15% for in-person Advisory/Marketing Council Meetings, company or team functions and annual franchise owner reunion.
• Lead strategy of local marketing content for key meetings.

Bring your skills and be inspired to achieve success.

• Experience:
  • 10+ years marketing experience ideally within a franchise service or retail industry, 7+ years' experience with digital marketing, highly analytical and data-driven, including 5+ years supervisory experience
• Skills:
  • Proven leadership ability and experience developing high performing teams
  • Sense of pride and ownership in your performance and its impact on company's success
  • Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
  • Possess excellent diplomatic skills and relationship building qualities
  • Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
  • Ability to think critically and to interpret and apply processes across many different areas
  • Ability to think critically and to interpret and recommend process improvements across marketing operations and franchise owner support
• Education:
  • Four-year college degree in Marketing or related field
• Schedule / in-office requirements:
  • Hybrid working model. Monday-Wednesday in office, Thursday/Friday from home. Fully remote is also an option if not DFW based.
  • Office Locations:
    • 500 E John Carpenter Fwy, Irving, Tx
    • 1010 N University Parks Dr, Waco, Tx

Neighborly is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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