Marketing Specialist

7 days ago

Irving, Texas, United States W G Yates & Sons Construction Full time $60,000 - $90,000 per year

Job Title: Marketing Specialist

Department: Marketing

Reports To: Senior Marketing Director

Position Summary

We are seeking a detail-oriented Marketing Specialist with strong communication skills to support our work acquisition efforts by managing the end-to-end proposal process. This role is responsible for coordinating, developing, and producing high-quality responses to Requests for Proposals (RFPs), Requests for Qualifications (RFQs), and other client-facing marketing materials. The ideal candidate has a strong background in marketing communications, RFP / technical writing, and project coordination—preferably within the architecture, engineering, or construction industry.

Key Responsibilities

  • Lead the planning, development, and submission of RFPs, RFQs, and other proposal responses in collaboration with marketing, estimating, and operations teams.
  • Coordinate internal proposal kickoff meetings and manage schedules to ensure on-time delivery.
  • Write, edit, and format proposal content including executive summaries, project descriptions, team bios, and other narrative sections.
  • Customize marketing collateral to reflect client-specific requirements and win themes.
  • Maintain and update a content library of standard company materials, including project sheets, resumes, and standard technical content.
  • Utilize InDesign and other design tools to ensure proposals are visually engaging and aligned with brand standards.
  • Assist with presentations, interview prep materials, and other marketing support as needed.
  • Monitor proposal results and support post-submission debriefs to improve future responses.

Qualifications

Required:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • 3–5 years of experience in marketing or proposal coordination (AEC industry preferred)
  • Excellent writing, editing, and proofreading skills
  • Strong organizational and project management abilities
  • Proficiency in Adobe InDesign and Microsoft Office Suite (Word, Excel, PowerPoint)

Preferred:

  • Experience with CRM and proposal management tools
  • Knowledge of the construction industry, terminology, and procurement processes

Key Competencies:

  • Strong attention to detail and commitment to quality
  • Ability to manage multiple deadlines in a fast-paced environment
  • Clear communicator and collaborative team player
  • Strategic thinker with a client-focused mindset

Yates Construction provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal and state law requirements.

Yates complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

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