Public Relations

We're looking for a Public Relations Account Director with strong media relations and writing skills. The ideal candidate will have strong media relationships, understand the news cycle and have domain expertise in the B2B tech sector, particularly in fintech or infrastructure.

Firebrand helps startups crush their marketing goals. We are a specialist PR and marketing firm for tech startups. Based in San Francisco, Firebrand's integrated public relations, content marketing, demand generation and growth marketing programs help startups outshine their competitors. Our experienced team combines domain expertise, marketing best-practice, operational efficiency and the x-factor to implement winning campaigns. Firebrand was named Boutique agency of the year 2023 from PRSA (Public Relations Society of America) and ranked among PR Daily's Top Agencies 2024.

Description

Firebrand helps startups crush their marketing goals. We are a specialist PR and marketing firm for tech startups and scaleups. Based in San Francisco, Firebrand's integrated public relations, content marketing, demand generation and digital marketing programs help startups outshine their competitors. Our experienced team combines domain expertise, marketing best-practice, operational efficiency and the x-factor to implement winning campaigns.

You can expect an entrepreneurial culture, to work directly with a senior team, to be strategic and hands-on, and to help build a fantastic firm. We have no politics, no bureaucracy, efficient systems, and a supportive approach. We focus on great work, high levels of client service, and expanding our skills.

We work with a roster of hand-picked startups that are leaders in their field and backed by prominent VCs including a16z, First Round, GV, Initialized, LightSpeed, Menlo Ventures, Unusual VC and Y Combinator. Our clients are technology startups – primarily with complex propositions that need clear positioning and messaging. At present, clients are in sectors such as AI/ML, infrastructure, fintech, cybersecurity, enterprise SaaS and future of work.

About the role

We're looking for a Public Relations Account Director with strong media relations and writing skills. The ideal candidate will have strong media relationships, understand the news cycle and have domain expertise in the B2B tech sector, particularly in fintech or infrastructure.

This position will be responsible for media strategy, creating timely news pitches and media outreach. Understanding the business and tech trade media, technology trends and how clients fit into them is vital.

The Account Director role is part of a senior marketing team well-versed in PR and digital marketing. Other members of the team will include marketing strategists, content developers, and digital marketing experts. We expect you to have a firm grasp of running a successful and growing PR program. This will include media relations, influencer relations, speaking and awards, organic social and account management. Of course, this must all operate efficiently, and be measured according to industry best practice.

Responsibilities

• Media relations — building relationships with and pitching relevant media (tech, business, trade, vertical both online and broadcast), newsjacking and rapid response
• Client management — works directly with clients on a daily basis advising on strategy, implementation, status and performance of public relations programs
• Influencer relations — research and outreach to relevant influencers, including industry analysts, academics and thought leaders
• Content creation — research and creation of content, largely consisting of press announcements, blog posts, media pitches and thought leadership material
• Speaker / awards programs — identifying key conferences, speaker placement and awards submissions
• Social media — organic social media campaigns, primarily focused on LinkedIn
• Agency — involved in new business prospecting and pitching; team management and collaboration; developing methodologies; Firebrand ambassador

Requirements

• 5-7+ years' relevant PR experience, ideally in an agency
• Solid academic track record at least to Bachelor's degree level
• Deep tech sector domain expertise, including working with startups
• Proficient in using AI to enhance day-to-day workflows
• Entrepreneurial with good business savvy
• Good presentation skills in front of C-level execs
• Unflappable, practical, proactive, mature approach
• Creative, disciplined, curious, organized
• Not afraid to work hard, be humble, ask questions, learn new things

Benefits

• Competitive salary
• 20 days' vacation
• Health, dental and vision care
• Company 401(k)
• Flexible schedule
• Regular 'Crossfire' training days

The agency is headquartered in San Francisco, California. We are currently working in a remote-first model. So this position can be in the Bay Area or remote.

To Apply

To apply, fill in the details and remember to include a link to your LinkedIn profile. Please only apply if you meet the requirements. We'll be in touch with the strongest candidates.

$110,000 - $135,000 per year