Public Relations Coordinator

About Wooffy

Wooffy is a design-driven lifestyle brand specializing in high-end indoor dog houses and pet furniture that merge modern aesthetics, craftsmanship, and functional design. Our mission is to redefine the pet home experience through products that are not only functional but also serve as pieces of art — designed to complement modern living spaces.

Given our niche in design, home décor, and lifestyle branding, Wooffy's communication and marketing efforts must reflect a deep understanding of design aesthetics, fashion sensibilities, and brand storytelling.

Position Summary

The Public Relations Coordinator plays a pivotal role in shaping and communicating Wooffy's brand narrative across design, fashion, and lifestyle media.

This position requires a specialized background in luxury branding, fashion merchandising, and design management to effectively translate the brand's design philosophy into compelling communication strategies that resonate with style-conscious consumers.

This is not a generic marketing role; it is a specialized communication function within the design and luxury industry that demands both creative and analytical expertise developed through academic training in fashion or design-related management programs.

Key Responsibilities

• Brand Strategy & Narrative Development
• Develop and refine Wooffy's brand story and tone of voice in alignment with its design-driven identity.
• Translate product design language and material innovation into engaging brand messaging for press and customers.
• Media Relations & Partnerships
• Build and maintain relationships with design, home décor, and fashion media (e.g., Dezeen, Design Milk, Architectural Digest).
• Prepare and distribute press releases, media kits, and pitch decks to secure media coverage.
• Trend Research & Market Insights
• Conduct research on design, lifestyle, and fashion trends to inform campaign direction.
• Analyze consumer behavior and cultural aesthetics to identify opportunities for brand differentiation.
• Visual and Aesthetic Consistency
• Collaborate with designers and photographers to ensure that all marketing visuals reflect Wooffy's brand aesthetics.
• Provide art direction for product photoshoots, lookbooks, and social campaigns.
• Content Development & Campaign Management
• Plan and execute multi-channel PR and marketing campaigns (social media, influencer collaborations, email storytelling).
• Oversee brand content calendars, ensuring the visual and narrative consistency of all assets.
• Event & Collaboration Coordination
• Assist in planning design exhibitions, pop-up events, and collaborations with lifestyle or interior brands.
• Coordinate logistics, creative direction, and media outreach for these events.
• Performance Analysis
• Monitor PR and marketing metrics (media reach, engagement, ROI) and provide recommendations for improvement.

Minimum Education Requirement

• Bachelor's or Master's degree in one of the following or closely related fields:
• Fashion Merchandising
• Luxury and Fashion Management
• Design Management
• Public Relations / Marketing with specialization in Design or Lifestyle Brands

Required Skills & Knowledge

• Understanding of fashion/luxury branding principles and high-end consumer behavior
• Knowledge of design aesthetics, product styling, and visual storytelling
• Ability to manage creative production and collaborate with designers and photographers
• Strong written and verbal communication skills tailored to design and lifestyle audiences
• Proficiency in trend analysis, media coordination, and campaign execution

Job Type: Part-time

Pay: $40, $70,000.00 per year

Benefits:

• Paid time off

Work Location: Remote