Marketing Manager

San Francisco, US

About Aarki
Aarki is a leading AI-driven mobile DSP that turns ad budgets into predictable, scalable growth. We power programmatic campaigns with supervised-AI bidding, real-time creative optimization, and full-funnel performance—serving 5 million bid requests per second across 10 billion devices. Our marketing team is lean, scrappy, and growth-obsessed. We're looking for a content marketing powerhouse who can plan, create, and optimize content that ranks, engages, and converts.

Role Overview
The Marketing Manager is a versatile marketing generalist who supports the growth of the Aarki DSP through well planned and well executed marketing programs. This role flexes across brand, campaigns, content, social, and events to connect Aarki's story to the market in a consistent and compelling way.

The Marketing Manager works directly with the CMO and partners closely with the Product Marketing Manager, Integrated and Content Lead, Field Marketer, and Sales. They jump in where needed to drive brand awareness and brand equity, plan and support events, manage social campaigns and newsletters, and provide hands on support across core marketing functions. This role is ideal for a marketer who enjoys being a utility player and wants to deepen their skills in ad tech, brand building, and product aligned marketing.

Key Responsibilities

• Brand and Awareness
• Help translate Aarki's positioning into clear narratives across campaigns, website, social, and events
• Support development and consistency of brand guidelines, tone of voice, and visual identity in day to day execution
• Coordinate with the Product Marketing Manager and Integrated and Content Lead to keep messaging aligned and current
• Campaigns and Content Activation
• Support integrated campaigns that drive awareness and consideration for the Aarki products
• Turn core narratives and assets from PMM and the Integrated and Content Lead into emails, landing pages, social posts, case studies, articles, and simple one pagers
• Repurpose content such as case studies, blogs, and webinars into nurture programs and outbound templates for drip campaigns
• Events and Field Marketing Support
• Partner with the Field Marketer and Sales to plan and support industry events, customer meetings, and partner activations
• Own the marketing side of event promotion and follow up, including invites, event pages, recap emails, and light collateral
• Help maintain an events calendar and coordinate deliverables, timelines, and stakeholders
• Social and Owned Channels
• Manage or co-manage Aarki's social presence for priority channels (e.g. LinkedIn, FB, IG), including content calendar, posting, and basic engagement
• Coordinate newsletters and email updates in partnership with the Integrated and Content Lead
• Work with internal stakeholders to source stories, updates, and wins to feature across owned channels
• Cross Functional Support
• Work closely with Sales to understand what messaging and materials resonate with customers and prospects
• Support the CMO and marketing leadership with special projects, launches, and brand moments
• Partner with Marketing Operations to review performance insights and translate them into practical next steps for campaigns and content, without owning reporting infrastructure

Must-Have Qualifications

• 3 to 5 years of experience in B2B marketing, ideally in ad tech, martech, or SaaS
• Demonstrated experience as a marketing generalist or in roles that span campaigns, content, social, and events
• Strong writing and storytelling skills, with the ability to adapt tone for different channels and audiences
• Familiarity with marketing tools such as HubSpot, Canva, and basic website or social management platforms
• Comfortable working with performance insights and collaborating with Marketing Operations on what is working and what is not
• Highly organized and reliable, able to manage multiple projects and context switch smoothly
• Experience partnering with Sales, Product, or Customer Success teams is strongly preferred