Marketing Manager

Job Title: Marketing Manager

Location:

In-House. Clinics located in Pleasant Hill, Martinez, Brentwood, Larkspur and Santa Rosa

Employment Type:

Full-Time

Reports To:

Owner / Medical Directors & Director of Operations 

About SkinScience

SkinScience Medical Aesthetics is a boutique, women-owned and operated medical aesthetic practice. We are dedicated to helping clients look and feel their best through safe, effective, and personalized aesthetic treatments, in a warm, professional, and down-to-earth environment.

Position Summary

The Marketing Manager will oversee all aspects of marketing, branding, and client communications to drive growth, increase brand awareness, and ensure a consistent, high-quality patient experience. This role combines strategy, creativity, and hands-on execution; ideal for someone who thrives in a small, fast-paced medical aesthetics environment.

Key Responsibilities
Marketing Strategy & Planning

• Develop and execute a comprehensive annual marketing plan aligned with the clinic's growth goals and metrics.
• Manage marketing budgets and track ROI for all campaigns.
• Conduct market research to identify new opportunities, trends, and competitive positioning.
• Lead and coordinate special marketing initiatives such as large-scale mergers, rebranding efforts, or business expansion projects — ensuring smooth brand transitions and consistent messaging across all platforms.

Digital Marketing & Online Presence

• Oversee the clinic's website, ensuring content is current, SEO-optimized, and user-friendly.
• Manage social media coordinator and assist with strategy on all social platforms (Instagram, Facebook, TikTok, etc.) — including content creation, posting, engagement, and analytics.
• Plan and execute digital ad campaigns (Google Ads, Meta Ads) to drive leads and bookings.
• Monitor online reviews and manage reputation on platforms such as Google and Yelp.

Content Creation & Branding

• Create visually appealing and educational content (photos, videos, blogs, email newsletters) to promote treatments, events, and promotions.
• Collaborate with the clinical team to develop before-and-after photo campaigns and patient success stories.
• Maintain consistent brand voice, tone, and aesthetic across all marketing materials.

Client Engagement & Retention

• Plan in-clinic events, open houses, pop-up events and promotional campaigns to attract new clients and reward loyal members.
• Implement and monitor CRM and email marketing strategies to enhance patient retention.
• Analyze client feedback and booking patterns to optimize marketing initiatives.

Partnerships & Community Outreach

• Build relationships with local businesses, influencers, and media to expand brand reach.
• Coordinate sponsorships, collaborations, and referral programs.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 3+ years of marketing experience, preferably in medical aesthetics, beauty, wellness, healthcare, or luxury brands.
• Strong knowledge of digital marketing tools (Meta Ads Manager, Google Ads, SEO, Canva, etc.).
• Excellent written and verbal communication skills.
• Creative eye for design and content aesthetics.
• Experience managing or supporting a rebranding initiative, clinic merger, or multi-location marketing integration is highly desirable.
• Ability to manage multiple projects independently and meet deadlines.
• Understanding of compliance and ethical marketing in the medical field is a plus.

Key Attributes

• Passion for aesthetics and wellness.
• Results-driven, proactive, and detail-oriented.
• Collaborative team player who can also work independently.
• Innovative thinker who stays on top of industry trends.
• Culture-Driven: Embodies a warm, inclusive, uplifting team culture that reflects our client-first, down-to-earth and community-focused values.

Compensation & Benefits

• Annual Salary Range from $100,000 – $150,000 based on experience and performance.
• Health benefits
• PTO and Sick Time
• 401K