North Carolina Market Manager — Brand Ambassador

Position Overview:

Social House Vodka is seeking an energetic, organized, and relationship-driven North Carolina Market Manager to lead field sales, brand activation, and trade execution in the Charlotte market and surrounding areas. This is a hybrid sales and marketing role that serves as the face of the brand locally — combining retail and on-premise sales, event execution, merchandising, and distributor coordination.

The ideal candidate is a craft spirit or local enthusiast with a strong sense of hustle, and previous experience in the alcohol beverage industry, preferably with exposure to distributor systems. This person must thrive in fast-paced environments, balance multiple priorities, and be as comfortable stocking shelves and setting displays as they are leading community events and tailgates.

Key Responsibilities

1. Field Sales & Distributor Coordination

• Serve as the primary local liaison to distributor teams in the North Carolina market.
• Attend sales meetings, field rides, and product presentations to ensure full distributor alignment.
• Track account performance, placements, and incentive execution.
• Maintain weekly communication with SHV and distributor leadership on wins, challenges, and market needs.
• Support format transitions and reinforce case display initiatives in target accounts.

2. Sampling Program Oversight

• Manage local third-party sampling team in collaboration with internal SHV promotions leadership and personally assist with in-store samplings and SHV "Menu Nights" as well.
• Ensure events are scheduled, staffed, and executed with professionalism and high energy.
• Provide training, performance feedback, and accountability to sampling personnel.
• Ensure correct brand messaging, product supply, and POS materials are present at each activation.

3. On- & Off-Premise Account Management

• Own relationships with key retail and on-premise accounts across the Charlotte metro area.
• Drive account re-engagement, especially for stores that require support or product resets.
• Execute placements, cocktail features, staff education, and consumer-facing promotions.
• Personally visit a pre-determined number of accounts per week to maintain brand presence and identify new opportunities.

4. Merchandising & POS Execution

• Install and maintain product displays, shelf facings, menus, table tents, and other branded assets.
• Capture and submit weekly merchandising recaps with photo documentation.
• Ensure SHV has strong, visible presence across both off- and on-premise channels.

5. Local Event Management & Brand Representation

• Represent SHV at all major events including tailgates, bar takeovers, festivals, alumni gatherings, and local fundraisers.
• Coordinate logistics including inventory, setup, staffing, and teardown.
• Serve as the face of the brand for university and community stakeholders, both behind the scenes and publicly.

Qualifications

• Bachelor's degree preferred;
• Experience in beverage alcohol, CPG sales, brand ambassadorship, or field marketing is strongly preferred.
• Experience working with or for a distributor is strongly preferred.
• Excellent interpersonal, organizational, and communication skills.
• Must be able to lift 30+ lbs., travel locally, and work evenings and weekends.
• Must be self-motivated, responsive, and comfortable working both independently and collaboratively.

Compensation

• Base Salary plus commission and stock options

Job Type: Full-time

Pay: $ $30.20 per hour

Benefits:

• Dental insurance
• Fuel reimbursement
• Health insurance
• Paid time off
• Travel reimbursement
• Vision insurance

Ability to Commute:

• Charlotte, NC Required)

Ability to Relocate:

• Charlotte, NC 28202: Relocate before starting work (Required)

Work Location: In person