Communications & Branding Manager

Public Relations & Personal Branding Manager

Position Overview

We are seeking a
Public Relations & Personal Branding Manager
to manage, elevate, and amplify the CEO's voice, story, and professional presence—particularly on
LinkedIn
and other key public-facing platforms. This role blends
storytelling, content creation, branding, thought leadership, PR strategy, and digital communication
to build a cohesive and compelling personal brand.

The ideal candidate is a gifted storyteller, a strong writer, a strategic marketer, and someone who understands how to translate daily business wins, culture moments, and leadership insights into powerful public-facing content.

This person will work closely with the CEO to shape messaging, create content, highlight achievements, and build a strong and consistent online presence that aligns with the company's brand and growth strategy.

Key Responsibilities

Personal Branding & Storytelling

• Develop a strong personal brand strategy for the CEO, highlighting leadership style, values, accomplishments, community involvement, and company culture.
• Create compelling LinkedIn posts, long-form stories, thought leadership articles, and video scripts that authentically capture the CEO's voice.
• Translate everyday moments, leadership philosophies, and business wins into high-impact storytelling content.

Content Creation & Social Media Management

• Manage the CEO's LinkedIn content calendar, ensuring consistency and engagement.
• Write, design, and post content that enhances visibility, credibility, and influence.
• Monitor engagement, respond to strategic comments, and identify opportunities for audience growth.
• Use analytics to refine and improve content performance.

Public Relations & Visibility

• Develop PR opportunities for the CEO: interviews, podcasts, speaking engagements, awards, and community partnerships.
• Draft press releases, bios, media kits, and executive summaries.
• Ensure messaging aligns with company brand and business priorities.

Brand Consistency & Creative Direction

• Maintain a consistent tone and visual style across all platforms.
• Collaborate with marketing and design teams to create on-brand graphics and videos.
• Assist in developing short-form and long-form video content for LinkedIn, YouTube, or company pages.

Executive Support & Collaboration

• Work closely with the CEO to understand priorities, business wins, leadership focus areas, and cultural initiatives.
• Gather stories and insights from internal teams to support content development.
• Prepare talking points, posts, and scripts in advance of major events, meetings, or company milestones.

Qualifications

• 5+ years of experience in Public Relations, Social Media, Journalism, Branding, or Corporate Communications.
• Exceptional writing skills — ability to write in a CEO's voice with clarity, personality, and tone.
• Strong understanding of
  LinkedIn algorithms, thought leadership strategy, and personal branding best practices
  .
• Experience managing executive-level social media accounts or digital presence.
• Creative eye for storytelling, content formats, and visual branding.
• Ability to work fast, adapt quickly, and turn real-time business moments into engaging content.
• Highly professional, trustworthy, and able to handle confidential information.

Ideal Candidate Profile

• A natural storyteller
  who can turn leadership moments into impactful narratives.
• A strategic thinker
  who understands how personal brand ties into business growth.
• Someone proactive
  who can suggest ideas, pitch stories, and create content without being micromanaged.
• Social media-savvy
  , especially with LinkedIn trends, formats, and engagement strategies.
• Comfortable working directly with a CEO
  in a fast-moving, high-expectation environment.

Compensation & Perks

• Competitive salary with bonus potential.
• Full benefits package: medical, dental, vision, 401(k).
• Opportunities for career growth in branding, media, and executive representation.
• A chance to build and shape a powerful, authentic personal brand from the ground up.