Innovation Brand Manager

Fresh-Squeezed Legacy, Bold New Chapter
Tropicana Brands Group is a $3B startup aiming to revolutionize the beverage category. Formed in 2022 as a joint venture between PAI Partners and PepsiCo, our portfolio includes iconic brands like Tropicana, Naked, KeVita, Izze, Copella, and Punica. With over 76 years of global leadership in the orange juice category, we're committed to preserving this legacy while driving innovation in other areas. From reimagining orange juice to creating functional smoothies and driving afternoon refreshments, we are striving to become the undisputed global leader in fresh and chilled beverages.

The brand marketing team is vital to Tropicana Brands Group's success, driving brand awareness, customer engagement, and sales growth. This team's objectives are to grow market share, improve consumer loyalty, and ultimately drive profitability through knowing our target consumer's needs, trends, and behaviors. Collaborating closely with other departments, the team ensures that marketing strategies align with business objectives, influence product development, and keep us competitive in a dynamic market.

Your Next Pour: The Opportunity
We are looking to add an Innovation Brand Manager to our Marketing team. This role will be responsible for driving both top and bottom-line growth through innovations that will outpace the Beverage market via collaboration on the development of 3-5 year strategy and innovation pipelines. Tropicana is looking for a critical thinker with exceptional communication, influencing and relationship management skills who thrives in a fast-paced environment. Additional responsibilities include:

• Collaborate on the development of 3–5-year strategy and innovation pipelines that support the company's Strategic Growth Plans.
• Translate consumer insights and market dynamics into innovation strategies that balance consumer needs, brand equity, competitive advantage, and financial objectives.
• Own the successful development and commercialization of innovation across assigned brands/platforms - delivering both near-term wins and long-term transformational growth.
• Provide strong project leadership and lead cross-functional teams to source and scale innovation, while meeting cost and margin objectives.
• Lead analytics and forecasting for innovation initiatives, including identifying risks and opportunities, driving gap-closure plans, and managing the innovation budget.
• Build strong sales materials and partner with Sales to influence distribution, pricing, and shelving for best-in-class in-market delivery.

The Perfect Blend: Experience

• 5+ years of experience in innovation, brand marketing, or related CPG fields
• Proven track record of developing and managing innovation portfolios with strong in-market results.
• Ability to synthesize insights into compelling concepts and strategies, and influence stakeholders across functions and levels.
• Skilled at storytelling, both in-person as well as written, for senior leadership, customer presentations, and organizational alignment.
• Strong project management and execution skills, with the ability to juggle multiple initiatives and deliver against aggressive timelines.
• Financial acumen with full P&L understanding, including forecasting, margin analysis, risk/opportunity management and budget prioritization.
• Strong interpersonal and cross-functional leadership working directly with Insights, R&D, Sales, Marketing, Finance and Supply Chain to deliver scalable, profitable innovation.

Foundational Ingredients: Requirements

• Bachelor's degree preferably in business, marketing, finance, or related; MBA preferred.
• Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future
• Must be located in the Greater Chicago area or willing to relocate for the duration of employment.
• Willingness to adapt and thrive in a blended work environment with 3-days in office, seamlessly transitioning between remote work and in-office operations
• Travel up to 20%

Perks That Pack a Punch
TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.

The salary range for this position is $109,000-$150,000 annually.