Brand Advertising Manager, Vice President

JOB DESCRIPTION

Are you passionate about brand strategy and creative problem-solving? This role offers the chance to be at the center of Chase's Brand team, promoting innovative ways to amplify the brand and engage customers. You'll lead campaign development and contribute to the team's mission of building a powerful Chase master brand, using your skills in customer insights, strategy, and media planning.

As a Brand Advertising Vice President on the Brand Team, you will have a passion for advertising, creativity, and brand innovation. You will have strong early career experience at an ad agency or brand/advertising function. You will be driven by intellectual curiosity, thrive in the rapidly evolving landscape of advertising and marketing. You will love collaboration, and working across teams to successfully execute high performing brand and advertising content.

Job responsibilities:

• Maintain an understanding of Chase brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all go-to-market efforts
• Understand the business and marketing objectives, championing brand solutions to deliver on business goals
• Develop and grow strong working relationships with line of business partners to provide strategic and tactical brand and advertising support
• Partner with marketing research team to uncover key consumer insights and test creative ideas and work
• Spearhead the development strategy and messaging that sets the course for powerful creative
• Lead and set inspiring direction for our world class creative agency partners to develop integrated, breakthrough advertising and messaging strategies
• Manage production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home
• Partner with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle
• Responsible for ensuring legal/compliance/risk and control requirements are met for all campaigns
• Manage creative budgets associated with managed advertising programs

Required qualifications, skills and capabilities

• 5 plus years of marketing experience with demonstrated experience in marketing communications/brand and advertising execution
• Bachelor's Degree
• AI industry knowledge of strategy, planning and implementation
• Strong business and marketing acumen with clear ability to distill marketing objectives and insights, and create viable jumping off points for creative strategy/exploration
• Ability to write, orchestrate and deliver clear, distinct and motivating creative briefing sessions with both external agencies and internal teams
• Stays well-informed of advertising industry creative and media innovations, with drive to bring new thinking/inspired marketing thought to table to build content that connects to consumers with an eye on constant improvement
• Rigor to consistently leverage customer insights/data to propel campaign effectiveness and business results
• Ability to evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders
• Strong understanding of video and digital creative production and execution, strong collaborator with demonstrated talent in influencing key stakeholders at all levels in a large, matrix organization, innate talent to be a strong storyteller, who can craft presentations to align and build confidence in direction
• Proven ability to take initiative and achieve results with strong analytical, problem solving and planning skills
• Ability to concept, manage and effectively socialize project timelines and deliverables, guiding cross-functional teams to ensure integrated execution cross all channels, excels in a dynamic, fast-paced, fluid environment with ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines

Preferred qualifications, skills and capabilities

• Degree in Marketing, Advertising, Communications
• MBA
• Experience working in or directly with advertising agencies

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through , the mobile app, and paid media channels based on what is best for the customer.