Senior Brand Manager, Bomb Pop

5 days ago

Chicago, Illinois, United States Well Enterprises - Career Site Full time $80,000 - $150,000 per year

Wells Enterprises is looking for a strategic & action-oriented Senior Brand Manager to lead Bomb Pop into its next era of growth. Reporting to the Refreshment Category Director, you will be responsible for the strategic leadership & day-to-day management of the Bomb Pop business. This role requires a self-starter with entrepreneurial skills, effectively running the Bomb Pop business in full – from long term strategy to shorter term results. A great candidate is someone who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.   

Responsibilities Include:

  • Brand Vision & Strategy: Develop, collaborate, and implement brand strategies that grow Bomb Pop's presence in frozen desserts.
  • New Product Development: Partner with product managers, Innovation partners, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria. 
  • Holistic General Management: Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution. 
  • Consumer Insights & Trends: Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans. 
  • Marketing Campaigns & Activation: Lead a non-traditional integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints. 
  • Sales, Retail, and E-Com Partnership: Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all. 
  • Performance Tracking & Forecasting: Measure and analyze key performance indicators, leveraging findings to adjust strategies and monthly forecasts to meet annual business objectives. 
  • Team Leadership: Lead & coach a team of (1) Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of. 

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