Head of Brand Strategy

Blueair, as part of Unilever, is a rapidly growing global brand with consumer health at its core. We believe that no matter where you live, your lifestyle, or your specific health needs, air health is vital to your wellbeing. Over the last 30 years, Blueair has built a team of creative thinkers, health enthusiasts, and innovators who are passionate about our impactful products. We are seeking to add to our entrepreneurial and dynamic culture with a Head of Brand Strategy.

Position Description:

We're on a mission to redefine clean air for the modern world. As a small but global team, we combine entrepreneurial spirit with world-class innovation in durable goods. We're looking for a Head of Brand Strategy to shape and scale our brand into a cultural icon that resonates across markets. As a senior leader reporting directly to the CMO, you'll play a pivotal role in defining Blueair's global voice and ensuring that our brand consistently inspires consumers at every touchpoint. You'll collaborate closely with product, innovation, creative, sales and supply chain teams to unlock growth, build cultural relevance, and bring our mission to life.

We believe that we're better together. Our team is hybrid and requires applicants to live commuting distance from a Blueair office (NYC or Chicago Loop) and be in-office Tuesday-Thursday.

At Blueair you'll be part of a global team with creative minds collaborating from around the world. We work across time zones, so some flexibility in working hours is part of the adventure. It's a chance to connect with passionate teammates worldwide, gain diverse perspectives, and help build a brand that resonates across cultures.

Responsibilities and Functions

• Define and evolve Blueair's global brand positioning, narrative, and identity to stand out in a competitive marketplace.
• Leverage consumer insights and data to ensure messaging connects with diverse audiences worldwide.
• Lead the development of global brand campaigns, storytelling platforms, and creative assets, maintaining consistency across digital, retail, and experiential channels.
• Partner with product and innovation teams to influence product development, naming, packaging, and overall go-to-market and portfolio strategy.
• Oversee brand strategy budgets, allocating resources effectively across campaigns, activations, and partnerships.
• Develop strategies that drive cultural relevance, including social virality, partnerships, and influencer and celebrity collaborations.
• Continuously monitor industry trends and the competitive landscape to inform strategic adjustments.
• Oversee brand expression across owned, earned, and paid channels, from online to retail to events.
• Manage external creative and marketing partners to ensure alignment with brand vision and execution quality.
• Establish brand health KPIs, track performance, and continually optimize strategies based on results.
• Define key consumer personas and develop success metrics to evaluate brand resonance and reach.
• Build and mentor a high-performing team while aligning stakeholders across functions and global markets.
• Jump in on cross-functional projects and evolving priorities, taking on new tasks as they arise to support the brand's growth and success.

Skills & Qualifications

• 10+ years in brand strategy, marketing, or related roles, ideally with experience in durable goods, consumer products, or lifestyle brands.
• Bachelor's degree in Marketing, Business, Communications, or a related field (advanced degree a plus)
• Proven success in building and scaling a brand across multiple channels and geographies.
• Strong experience leading integrated brand campaigns from strategy to execution.
• Comfort working in a small, entrepreneurial environment where agility and hands-on execution are key.
• Deep understanding of consumer insights, cultural trends, and how to translate them into impactful strategies.
• Experience partnering with product and innovation teams to shape portfolio and product stories.
• Inspirational leadership style with the ability to align diverse stakeholders globally.

Pay: The base salary pay range for this position is $140,000 to $160,000 per year. Blueair takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Benefits: Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Blueair is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.

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