Sr. Director, Growth Marketing

About Recast Software:

Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.

About the Role:

We're looking for a Sr. Director of Growth Marketing to support pipeline and sales goals for our product lines. Leading this shared service team, this person will oversee digital, marketing operations and field marketing functions. This role is focused on increasing leads generated, pipeline created and pipeline acceleration. The ideal candidate has a strong appetite for growth and experience leading a high-performing team.

• Collaborate with product lines to design, plan, and support campaigns across multiple channels to generate pipeline, including paid media, social, and field marketing.
• Oversee marketing operations efforts, including marketing automation platform (Marketo) and contact database (ZoomInfo), and align operational efforts to team enablement, including but not limited to overseeing batch emails, nurture paths, web forms, landing pages, lead handoff, system integrations and reporting.
• Lead all field marketing efforts, including event strategy, budget allocation, cross-collaboration with GTM teams and alignment on results.
• Lead and oversee advertising strategy including SEM, retargeting and social, in collaboration with ad agencies.
• Ensure campaigns are tracked, report on results, and continuously make data-driven decisions that improve results.
• Collaborate cross-functionally with product line teams to ensure clear communication of initiatives and alignment on results.
• Manage a team of high-performing marketers, ensuring initiatives and results are aligned to department goals and company growth objectives.

• 10+ years of B2B marketing experience, focused on lead generation strategies and leading high-performing teams.
• Experience with Salesforce, Marketo, ZoomInfo, paid channels, and website optimization
• Data-driven mindset with ability to connect marketing initiatives to sales results
• Creative thinker with willingness to proactively and constantly look for and try new ideas
• Strong written and verbal communication skills
• Ability to work independently and collaboratively in a fast-paced environment

• We take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team.
• We get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.
• We work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.
• We embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.
• We choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.

• The salary range for this position is $150,000-$190,000. Additionally, cash compensation for this role includes 20% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location.
• Competitive salary
• Medical, dental, and vision
• Employer paid STD, LTD, AD&D and life insurance
• Educational assistance
• Adoption assistance
• 401k with discretionary employer contribution
• Work-life balance, flexible time off and remote work options

Why do we love working at Recast?

It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it's important for everyone to nurture their lives outside of work.

Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state and local laws.