Senior Sales Associate

3 days ago

Atlanta, Georgia, United States ES Broadcast Full time $80,000 - $120,000 per year

Job Overview

The Senior Broadcast Systems Sales Associate is responsible for driving revenue growth by selling

advanced broadcast and media production systems to new and existing clients. This role requires a

strong understanding of both broadcast technology and the media production industry. The

associate will manage the entire sales cycle, from initial client engagement and needs analysis to

solution design, proposal presentation, and deal closing.

Key Responsibilities


• Generate and manage a sales pipeline: Identify and target new business opportunities

with television and radio stations, production studios, and other media outlets.


• Build client relationships: Cultivate and maintain strong, long-term relationships with key

decision-makers and technical contacts at client organizations.


• Consultative selling: Act as a subject matter expert, assessing client needs and

demonstrating how broadcast technology solutions can solve their specific production

challenges.


• Develop and present proposals: Work with the engineering and technical teams to create

customized, comprehensive proposals for system integrations, including equipment,

software, and services.


• Negotiate and close sales: Lead contract negotiations and execute sales agreements to

meet or exceed quarterly and annual revenue targets.


• Stay current with industry trends: Maintain a deep understanding of the competitive

landscape, emerging technologies, and market trends within the broadcast and media

production industries.


• Provide sales reporting: Track sales activities, forecast revenue accurately, and report

progress to management using a Customer Relationship Management (CRM) system.


• Attend events: Represent the company at trade shows, industry events, and client

presentations.


• Coordinate post-sale activities: Work with project management and support teams to

ensure a smooth hand-off and a high level of client satisfaction after the sale

Required skills and qualifications


• Experience: A minimum of 5 years of outside sales experience in broadcast, professional

audio/video, or related technical fields.


• Industry knowledge: Strong technical knowledge of broadcast systems, including studio

equipment, master control, production software, and associated IT infrastructure.


• Sales acumen: Proven track record of meeting or exceeding sales quotas and managing a

complex sales cycle.


• Communication: Excellent verbal and written communication, presentation, and

negotiation skills.


• Problem-solving: Ability to understand technical challenges and develop creative,

effective solutions for clients.


• Technical aptitude: Familiarity with CRM software (e.g., Q360 / Salesforce), Microsoft

Office Suite, and project management principles.


• Education: A bachelor's degree in business, communications, electrical engineering, or a

related field is preferred, or equivalent work experience.

Work Environment


• Remote, work from home position


• Ability to travel frequently to client sites and industry events.


• Flexibility in working hours may be required to accommodate project needs.

Company Benefits


• Competitive salary and performance-based bonuses.


• Comprehensive health and wellness plans.


• Opportunities for professional development and training.


• Collaborative and innovative work culture.

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