Omni-Channel/Shopper Marketing Manager

About Samyang America
Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don't just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you'll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you're ready to be part of a brand that's more than just food - a brand that moves culture and creates unforgettable moments - join our team today

Position Summary
The Manager, Omni-Channel/Shopper Marketing will lead end-to-end operations and growth strategy across TikTok Shop, Amazon, and other key marketplaces. This role is responsible for driving sales performance through seasonal promotions, virtual bundle strategies, and integrated marketing campaigns, while overseeing product listings, inventory forecasting, digital advertising, and platform analytics. The ideal candidate has proven experience scaling e-commerce revenue, a deep understanding of TikTok Seller Center and Amazon Seller Central, and the ability to translate insights into actionable growth initiatives.

Key Responsibilities

• Lead E-commerce, shopper marketing and retail media management strategy and implementation
• Team and agency leadership: Lead an associate marketer and agency partners
• Marketplace Management: Oversee and optimize our presence on Amazon, , , Tiktok Shop, Instacart and other platforms ensuring best in-class content, promotions, and advertising effectiveness.
• Website Channel Optimization: Work with cross-functional teams to enhance our website (shopify), improving UX/UI, to drive engagement and brand story-telling
• Customer Experience & Retention: Improve customer journey touchpoints to increase engagement and retention.
• Inventory & Forecasting: Partner with Operations and Supply Chain teams to ensure inventory availability, demand planning, and efficient fulfillment for all e-commerce platforms.
• Competitive & Market Analysis: Stay ahead of e-commerce trends, emerging technologies, and competitor activity to drive innovation and maintain a competitive edge.
• Lead end-to-end e-commerce operations across multiple marketplaces, including Amazon, TikTok shop, Walmart, Kroger, and Target, as well as emerging channels.
• Manage an annual calendar for product listings, pricing, promotions, and assortment strategy to maximize sales and profitability.
• Monitor and analyze platform KPIs (sales, traffic, conversion, CTR, ROAS, etc.) to inform strategy adjustments and performance optimization.
• Oversee social commerce operations across TikTok and Instagram Shopping, ensuring seamless execution and alignment with brand objectives.

Requirements

• 5-10 years of experience in e-commerce, performance marketing and integrated marketing campaigns
• Experience in a combination of established CPG and start-up/ entrepreneurial environments
• Experience in CPG Food preferred
• 2-years experience with Shopper Marketing and retail media
• Proven experience leading agency partners
• Technical Skills: Proficiency in marketplace platforms (Amazon Seller Central, Walmart Seller Center, TikTok Seller Center), digital ad platforms, and Criteo, analytics tools.
• Proven expertise in e-commerce, Amazon, Instacart and other platforms.
• Analytical Ability: Strong data analysis and problem-solving skills; Excel and data visualization proficiency required.
• Bachelor's degree.

The base salary for this position is between $100,000.00 and $130,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer
Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.