Director, Integrated Marketing

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don't just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you'll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you're ready to be part of a brand that's more than just food - a brand that moves culture and creates unforgettable moments - join our team today

Position Summary:

The Director, Integrated Marketing (Omni-Channel) will report to VP Marketing, New Ventures of Samyang America and will be responsible for driving the growth and awareness of the New Venture portfolio across various channels, including retail, Amazon & online. As the Director Growth Marketing, you will lead online marketing efforts, collaborate with cross-functional teams, and work relentlessly to build a growth engine that aligns business goals.

Key Responsibilities:

• Growth, E-commerce and integrated marketing strategy: Develop and implement a comprehensive e-commerce strategy to drive sales, optimize awareness, consideration and conversion
• Team and agency leadership: Lead a team of 3+ marketers and agency partners
• Shopper Marketing & Retail Media: Lead Shopper Marketing and Retail Media strategy and implementation
• Marketing Activation, Sampling and Partnerships: Drive Marketing activation, Sampling and Partnership efforts to drive trial and awareness for the portfolio of brands
• Marketplace Management: Oversee and optimize our presence on Amazon, , , Tiktok Shop, Instacart and other platforms ensuring best in-class content, promotions, and advertising effectiveness.
• Performance Marketing: Execute and analyze performance marketing campaigns (Amazon Ads, Google Shopping, paid social, etc.) to enhance traffic, conversion, and retention.
• Website Channel Optimization: Work with cross-functional teams to enhance our website (shopify), improving UX/UI, to drive engagement and brand story-telling
• Data Analytics & Reporting: Track, analyze, and report on key KPIs such as CAC, ROAS, LTV, conversion rates, and sales performance across all e-commerce channels, making data-backed recommendations.
• Customer Acquisition & Brand Building: Build relationships with influencers expanding the brands presence across multiple platforms (TikTok, Instagram, Facebook)
• Customer Experience & Retention: Improve customer journey touchpoints to increase engagement and retention.
• Inventory & Forecasting: Partner with Operations and Supply Chain teams to ensure inventory availability, demand planning, and efficient fulfillment for all e-commerce platforms.
• Competitive & Market Analysis: Stay ahead of e-commerce trends, emerging technologies, and competitor activity to drive innovation and maintain a competitive edge.

Requirements:

• 10 years of experience in e-commerce, performance marketing and integrated marketing campaigns
• 3-years experience with Shopper Marketing and retail media
• Experience in a combination of established CPG and start-up/ entrepreneurial environments
• Experience in CPG Food preferred
• Experience managing a team of at least 3
• Proven experience leading an integrated agency team
• Proven expertise in e-commerce and Amazon-specific sales channels
• Deep understanding of digital marketing channels, tools, and strategies—particularly performance marketing on platforms like TikTok, Meta, Amazon, and others, including hand-on experience.
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Experience with analytics tools like Google Analytics and e-commerce platform, shopify or similar.
• Experience with customer acquisition, retention, and loyalty strategies.
• Bachelor's degree. MBA preferred.

The base salary for this position is between $140,000.00 and $170,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.