Sr. Manager, Market Intelligence

Sr. Manager, Market Intelligence 

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don't just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you'll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you're ready to be part of a brand that's more than just food - a brand that moves culture and creates unforgettable moments - join our team today

Position Summary: We are looking for a Sr. Manager, Market Intelligence who will lead the development and execution of strategic market, competitive, and customer insights to support enterprise-wide decision making. This role is responsible for synthesizing economic, industry, and consumer data to identify growth opportunities, guide marketing and business strategies, and support brand positioning. The ideal candidate brings a strong mix of analytical expertise, business acumen, and cross-functional collaboration to drive insights that shape the company's strategic direction.

Key Responsibilities:

•  Lead in-depth analysis of macroeconomic, industry, and market trends to inform long-term business planning and scenario forecasting.

• Oversee the development and continuous monitoring of competitive landscapes, market benchmarks, and disruptive trends. Deliver executive-level briefings and intelligence reports.

• Design and manage comprehensive, data-driven research initiatives to support corporate, brand, and product strategy. Integrate qualitative and quantitative methodologies to uncover unmet needs and growth areas.

• Analyze customer segmentation, buying behaviors, and trends using internal and external data sources. Translate insights into strategic recommendations for marketing, sales, and product development.

• Partner with CRM, marketing, and sales planning teams to analyze customer data, identify opportunities to enhance the customer journey, and drive retention, loyalty, and lifetime value.

• Proactively identify white space opportunities and unmet market needs; evaluate and quantify potential opportunities to support business case development for new markets, products, or channels.

• Build strong relationships with marketing, sales, fp&a, product, finance, and executive teams. 

• Present findings, insights, and strategic recommendations with clarity, influence, and business relevance.

• May lead a team of analysts or cross-functional project teams; mentor junior staff and promote a culture of analytical excellence and insights-driven thinking. 

Requirements:

• Bachelor's degree in Business, Marketing, Finance, Economics, Data Analytics, or related field (Master's/MBA strongly preferred)

• 10+ years of progressive experience in market intelligence, business strategy, consumer insights, or competitive analysis

• Experience in food & beverage, CPG, manufacturing, or other relevant sectors

• Proven ability to lead strategic research projects and translate complex data into actionable insights

• Expertise in breadth of consumer and market research tools and new methods, including advances in insights, AI/ML applications, behavioral science.

• Expertise in market intelligence tools and data visualization platforms (e.g., IRI, Power BI, Tableau, Nielsen, etc.)

• Proficiency in CRM platforms and customer data analysis

• Exceptional storytelling, communication, and presentation skills with experience delivering insights to executive audiences

• Strong business acumen and cross-functional collaboration capabilities

• Demonstrated experience in team leadership or mentorship

• Knowledge of customer experience, strategy development, and consumer/market/shopper/brand/innovation frameworks and tools

• Familiarity with advanced analytics techniques (e.g., predictive modeling, clustering, regression analysis), hands-on proficiency is a plus.

The base salary for this position is between $110,000.00 and $140,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.