General Manager, Youth Events

The Position:

Headfirst Companies is seeking a strategic, growth-minded, and customer-obsessed General Manager of Youth Events to play a pivotal role in shaping the future of our youth camps division. More than just running exceptional programs (though it's that too), this role is about building a business – transforming best-in-class camp experiences into scalable, high-impact offerings that stand out in today's competitive youth events landscape.

As the General Manager of Youth Events, you will lead a cross-functional team of full-time and seasonal staff spanning sales & enrollment, field operations, program content, customer success, and talent acquisition to ensure alignment at every touchpoint of the camper and parent journey across our signature summer day campsand our branded sports camps (operated in partnership with professional sports league partners from the NFL, MLB, and MLS).

We're looking for a leader who sees the full picture: Someone who can connect the dots between service and strategy, between data and decisions, and between great experiences and lasting relationships.

This role is ideal for a leader with a proven track record in enrollment strategy, revenue growth, and customer experience, with complementary operational fluency. Reporting to our Director of Programs, you'll be responsible for ensuring that our youth events division not only runs smoothly but also grows intentionally — reaching more families, retaining more campers, and elevating the parent and camper experience year after year.

Location & travel: The General Manager of Youth Events is a full-time, in-person role based at Headfirst Companies' headquarters in Washington, D.C., with travel required to the distribution and storage center and camp locations across the country, primarily during June, July, and August.

Compensation: This role is budgeted at $100,000.00.

Benefits: Full-time team members are eligible for paid time off and 10 paid holidays annually, health, dental, and vision insurance, 401(k) matching, and employee discounts on our programs and offerings.

What You'll Do:

Strategic Leadership & Cross-Functional Oversight

• Serve as the leader overseeing the full youth events division, working to support the Director of Programs and company founder/President.
• Directly manage and support a team of emerging leaders in full-time Headfirst roles across key functional areas.
• Inspire, guide, and retain ultimate oversight over on-site camp personnel – numbering in the hundreds across multiple sites and cities – cultivating a culture of fun, safety, excellence and investment in the broader mission so that every team member brings their best to creating unforgettable camp experiences.
• Foster a high-performing, relationship-centered, collaborative team environment within the youth events division that prioritizes premium execution, high standards, and transformational impact.
• Establish and lead divisional planning cycles to set clear goals, drive alignment, and report progress to senior leadership.

Enrollment & Revenue Growth

• In collaboration with the Director of Programs, oversee full-year enrollment strategy and performance across Headfirst's signature, branded, and partner camps.
• Forecast enrollment targets, track revenue pacing, and identify areas for conversion optimization.
• Drive registration growth through personalized outreach, strategic partnerships, and re-engagement strategies.

Customer Experience & Retention

• Own the overall success of the customer service function, overseeing a team of full-time and seasonal staff managing day-to-day customer service operations in order to ensure high-quality, efficient support, while personally stepping in as needed to resolve escalated customer issues and uphold an exceptional customer experience.
• Define and own the end-to-end customer journey—from first inquiry to post-camp feedback.
• Develop scalable systems and tools to improve communication, onboarding, and retention.
• Ensure that operations, programming, and service teams are aligned to a shared standard of camper and family experience.

Data, Systems, & Infrastructure

• Oversee CRM, registration, and reporting systems in partnership with customer success and systems stakeholders.
• Champion the accuracy, integrity, and strategic use of customer, lead, and program data — ensuring clean entry, consistent upkeep, and strong team accountability, while connecting day-to-day data practices to big-picture organizational goals.
• Develop and sustain deep expertise in key databases and platforms to optimize processes, train and empower team members, and generate meaningful insights that drive performance and informed decision-making across functions.
• Identify and address data gaps, operational inefficiencies, and missed revenue opportunities.

Field Operations & Regional Management

• Collaborate with the Director of Programs to ensure strong execution across all sites, while maintaining visibility into operational efficiency, resource allocation, and quality control.

• Partner with program operations teams to forecast staffing needs, monitor on-the-ground performance, and address real-time issues during camp seasons.

• Serve as a connector between strategic planning and in-the-field delivery, closing gaps between intention and execution.

• Other responsibilities as assigned.

About You:

• Bachelor's degree, with additional graduate degree/certification relevant to the role viewed favorably.
• 7+ years of progressive leadership success in enrollment, admissions, customer experience, or program management — ideally in camps, youth development, events, or education.
• Track record of managing and coordinating full-time, year-round reports across multi-disciplinary functions spanning all aspects of experiential programming success, including areas of responsibility like field operations, program content, sales & enrollment, customer service, and talent acquisition.
• Proven ability leading and inspiringlarge, diverse seasonal/temporary teams — balancing high standards for safety and performance with a positive, energetic culture that fosters fun, teamwork, and memorable experiences.
• Demonstrated success setting, pursuing, and achieving ambitious enrollment and revenue goals.
• Experience with budget development and financial oversight to ensure program sustainability and growth.
• Strategic thinker with the ability to move seamlessly between 30,000-foot vision and hands-on execution.
• Operational fluency and comfort managing seasonal cycles, multi-site program delivery, and logistical complexity at scale.
• Strong analytical and decision-making skills with high proficiency in CRM systems, performance metrics, and data-driven program improvement.

• Exceptional written and verbal communication skills with the ability to inform, influence, and build consensus across stakeholders and teams.

• Relationship-builder with a collaborative leadership style that engages staff, partners, and community stakeholders.

• Reliable transportation and a valid driver's license, as well as the ability to pass motor vehicle screening, in order to visit site locations and engage with customers, families, staff, and partners.

The Headfirst Companies are Equal Opportunity Employers. We value diversity and inclusivity across our Headfirst community, and we strongly encourage individuals from underrepresented groups to apply.