Lifecycle Marketing Manager

5 days ago

Dallas, Texas, United States SBH Fashion Full time $100,000 - $115,000 per year

About The Role
We're looking for a strategic and data-driven
Lifecycle Marketing Manager
to lead customer acquisition, engagement, and retention efforts across key performance marketing channels — including email, SMS, affiliate, loyalty, and reviews. This role is central to driving revenue and customer lifetime value through thoughtful strategy, cross-functional collaboration, and performance optimization.

You'll manage agency and platform relationships, coordinate creative asset development, and serve as a liaison across internal teams to ensure seamless execution. The ideal candidate is both analytical and creative, with a strong understanding of CRM, lifecycle marketing, and customer experience.

Purpose
To design and execute marketing strategies that engage customers throughout their journey — from acquisition to retention and reactivation — using data-driven insights and personalized communications.

Key Responsibilities
2. Platform & Agency Management
3. Creative & Campaign Coordination
4. Cross-Functional Collaboration
5. Performance Analysis & Reporting
6. Industry & Competitive Intelligence

  • Strategy Development & Execution
  • Build and execute integrated marketing strategies across email, SMS, affiliate, loyalty, and review platforms.
  • Align channel strategies with broader business goals in partnership with the VP of E-Commerce.
  • Own relationships with external agencies and SaaS partners (e.g., Salesforce Commerce Cloud, Yotpo, Attentive).
  • Ensure partner activities are aligned with performance goals and brand standards.
  • Manage creative requests and feedback loops with internal teams.
  • Optimize creative assets for conversion using performance data and insights.
  • Act as the connective tissue between marketing, creative, merchandising, and web UX/development teams.
  • Project manage initiatives to ensure timely and effective execution.
  • Monitor and analyze KPIs across all channels.
  • Deliver actionable insights and forecasts to improve ROI and meet/exceed targets.
  • Stay ahead of trends in CRM, lifecycle marketing, and customer engagement.
  • Identify new opportunities through competitor analysis and market research.

Success Metrics (First 6–12 Months)

  • Increased revenue and engagement across email, SMS, affiliate, loyalty, and review channels.
  • Improved ROI and conversion rates through optimized creative and campaign execution.
  • Strong cross-functional alignment and execution of strategic initiatives.

Ideal Candidate Profile
Experience

  • 3–5 years in CRM, lifecycle marketing, or performance marketing roles.
  • Proven success managing campaigns across email, SMS, and affiliate channels.
  • Experience with platforms like Salesforce Commerce Cloud, Yotpo, Attentive, and Asana.

Skills & Attributes

  • Strategic thinker with a strong grasp of CRM and retention marketing.
  • Analytical and comfortable with data, reporting, and A/B testing.
  • Excellent project management and communication abilities.
  • Results-oriented, adaptable, and proactive.
  • Collaborative mindset with leadership potential.

Knowledge

  • Deep understanding of customer lifecycle stages and how to influence behavior at each point.
  • Familiarity with industry trends and best practices in growth and retention marketing.

Salary $100,000-$115,000

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