Marketing Manager

Digi Security Systems
is an industry leader in the design, installation and support of custom video surveillance, electronic access control, and intrusion detection solutions for public and private partners. We've built our reputation on innovation and reliable service, and we're known as the industry's experts.

Position Overview

We are seeking a strategic and results-driven Marketing Manager to lead our marketing efforts and drive growth across all business verticals. This role is responsible for developing and executing go-to-market strategies, overseeing digital and traditional marketing initiatives, and collaborating closely with sales to optimize lead generation and conversion. The Marketing Manager will play a critical role in shaping our brand, refining messaging, and ensuring marketing operations align with business objectives. This is an in-person role based out of any Digi office.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies to promote Digi's services and generate high-quality leads.
• Own lead generation campaign strategies, including targeting, channel mix (website, email, digital advertising, PR, sponsored content, etc.), messaging, and creative direction.
• Drive content strategy and manage the editorial calendar, overseeing the execution of cornerstone content such as webinars, press releases, and white papers.
• Monitor and analyze market trends, ensuring the company's positioning aligns with customer needs and industry shifts.
• Manage marketing specialist, marketing digital agency, and consultants, vendors and any third parties leveraged to support lead generation activities

Marketing & Sales Collaboration

• Partner with the President and Director of Sales to develop and execute annual conference and event strategies, including sponsorship selection and reporting.
• Collaborate with sales leadership on customer segmentation and market research to inform targeted marketing initiatives.
• Develop sales enablement materials, including collateral, presentations, and competitive analysis.
• Accelerate outbound sales development success through sales sequence development, execution, and iteration.

Marketing Operations

• Drive lead generation efforts by ensuring marketing initiatives effectively support sales teams and Business Development Representatives (BDRs) with high-quality prospects.
• Develop, manage and refine Digi's lead scoring strategy in collaboration with sales and operational leaders.
• Act as subject matter expert on marketing automation and CRM tools to enhance campaign effectiveness and support sales alignments
• Establish and track marketing KPIs and performance metrics, leverage insights to improve marketing efficiency.

Qualifications

• Experience: 5+ years in marketing leadership, preferably in the security systems, field services, or technology sectors.
• Strategic Leadership: Proven experience developing and executing high-impact go-to-market strategies.
• Digital & Content Expertise: Strong understanding of digital marketing, demand generation, and content creation.
• Sales Collaboration: Demonstrated success in aligning marketing and sales efforts to drive revenue growth.
• Communication Skills: Excellent verbal and written communication skills, with the ability to influence and engage key stakeholders.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Benefits

• 2 weeks vacation accrual rate
• 3 weeks vacation accrual rate after first year of employment
• 7 company-wide paid holidays throughout the year
• 401k plan w/corporate matching structure
• Full health benefits-medical, dental and vision available
• Included life insurance, additional available for purchase
• Accident/critical illness insurance available for purchase
• Required training/licensing paid for by company
• Voluntary professional development opportunities
• Company laptop, company phone, uniforms and gear

Disclaimer: This job description is not all encompassing of job responsibilities and is not in any way a binding document. It does not affect the at will nature of employment at Digi Security Systems.