Director of Product Marketing

3 days ago

Dallas, Texas, United States Wilson Connectivity Full time $120,000 - $250,000 per year

Wilson Connectivity is a leading technology provider in the communications industry, delivering innovative in-building coverage solutions that leverage active, hybrid, and passive Distributed Antenna Systems (DAS) and bi-directional amplifiers (BDAs). Our products address enterprise connectivity challenges, public safety communications, and private network deployments across industries such as hospitality, healthcare, education, data centers, and transportation.

With a commitment to reliability, scalability, and innovation, Wilson Connectivity's Enterprise Solution Center of Excellence in Richardson, Texas drives the next generation of wireless connectivity solutions for enterprises, integrators, and public safety agencies.

Role Overview

The Director of Product Management and Marketing will lead the strategic direction, roadmap, and go-to-market activities for Wilson Connectivity's Enterprise Solutions portfolio, including BDAs, DAS solutions, public safety systems, and private network offerings. This individual will own the full product lifecycle-from concept to market success-while driving cross-functional alignment across engineering, sales, marketing, and operations.

Key Responsibilities

Product Management

  • Define and execute the product strategy and roadmap aligned with business goals.
  • Develop and maintain Market Requirements Documents (MRDs) and Product Specifications.
  • Oversee Product Lifecycle Management (PLM), including roadmap prioritization, end-of-life planning, and profitability optimization.
  • Collaborate with engineering teams to define feature sets and system architectures for BDAs, DAS, and private network products.
  • Manage third-party vendor relationships, ensuring alignment on technology, quality, and delivery.
  • Conduct competitive analysis and identify differentiation opportunities in technology and pricing.

Marketing & Go-To-Market

  • Define product value propositions, messaging, and positioning.
  • Develop product collateral, presentations, and sales enablement materials.
  • Plan and execute analyst engagements, trade shows, and industry events to strengthen market presence.
  • Partner with sales and marketing teams to drive demand generation and market awareness.
  • Support solution definition and integration efforts for enterprise and public safety use cases.
  • Manage pricing strategy and profitability analysis across the product portfolio.
Qualifications
  • Bachelor's degree in Electrical Engineering, Computer Science, Business, or related field (MBA preferred).
  • 10+ years of experience in product management, product marketing, or solution management within telecommunications, wireless, or networking industries.
  • Proven track record managing DAS, BDA, or RF-related product portfolios.
  • Strong understanding of public safety communications (NFPA, IFC, UL, FCC) and private network (CBRS, LTE, 5G) ecosystems.
  • Exceptional communication, leadership, and cross-functional collaboration skills.
  • Ability to balance technical detail with strategic business insight.

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