Head of Demand Generation

OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize customer engagement, we enable over a million businesses to keep their users engaged and up to date by delivering billions of messages daily.

1 in 5 new apps launches using OneSignal And we support companies in 140 countries Our customers range from startups and small businesses just getting off the ground to established companies such as Zynga, USA Today, , Eventbrite, Tribune, and many more.

We're Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, Colorado, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Texas, Utah and Washington. As well as in the UK and Singapore - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA and London, UK, and offer flex seating options for employees to work together in-person in NY and other areas. Hiring in Singapore is done in partnership with a local EOR.

OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on healthy life balance and kindness in all our interactions, and focus on ownership and personal growth make OneSignal a uniquely great place to work.

We're looking for an accomplished Demand Generation leader to shape and scale our demand generation strategy across all stages of the customer journey. You'll lead and continue to grow a high-performing team responsible for generating qualified opportunities for our sales organization, driving self-service signups, and accelerating paid plan conversions. As the strategic owner of demand generation, you'll define our acquisition strategy, optimize our customer journey, and collaborate cross-functionally to ensure our marketing investments directly drive revenue growth. This role reports to the CMO and will partner closely with Sales, RevOps, Marketing Ops, and Product Marketing to build a scalable pipeline engine.

• Develop and execute a multi-channel demand generation strategy that drives predictable, scalable pipeline growth across both self-serve and direct sales motions.
• Lead, mentor, and grow a high-performing demand generation team focused on strategy, execution, and performance optimization.
• Build a scalable acquisition engine, optimizing inbound, outbound, and ABM programs to consistently deliver qualified leads and opportunities.
• Partner with Lifecycle, Marketing Ops, and RevOps to design and implement lead scoring, automation, and attribution models that improve funnel efficiency and visibility.
• Collaborate closely with the Sales and SDR teams to ensure seamless lead handoff, timely follow-up, and strong alignment on goals and feedback.
• Define and report on KPIs, performance metrics, and forecasts in partnership with BI and RevOps to drive data-informed decision-making.
• Work cross-functionally with Paid Media, Content, and Product Marketing to deliver cohesive, high-impact campaigns that convert and retain customers.

• 8+ years of experience in B2B marketing, with at least 5 years focused on demand generation in a SaaS or PLG environment
• Proven success owning a pipeline number and building programs that deliver measurable revenue impact
• Deep expertise in multi-channel acquisition and full-funnel optimization
• Strong leadership skills with experience building and mentoring marketing teams
• Highly analytical and data-driven, with experience managing dashboards, forecasts, and attribution
• Proven ability to use AI in innovative ways to drive pipeline, including measurable improvements in velocity and conversion
• Clear communication and stakeholder management skills
• Strong project management skills and ability to manage complex, cross-functional initiatives

The New York and California base salary for this full time position is between $195,000 to $230,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits. **Please note this range spans two levels

• Friendliness & Empathy
• Accountability & Collaboration
• Proactiveness & Urgency
• Growth Mindset & Love of Learning

In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.

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