PPC Strategist

PPC Strategist

Req #44924

Virtual
•

United States

Job Description

Posted Monday, October 13, 2025, 11:00 PM

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit

Are you passionate about digital marketing and ready to make a measurable impact? Join our dynamic team as an Executive Accounts Optimization Strategist, where your expertise in PPC and SEO will help drive performance for a diverse portfolio of clients.

We're looking for a strategic thinker and proactive problem-solver who thrives in a fast-paced environment. If you have 3+ years of hands-on experience in digital marketing and love turning data into actionable insights, this is your opportunity to shine.

What You'll Do

• Be the go-to strategist for client optimization, delivering smart, data-driven recommendations that elevate campaign performance.
• Audit and enhance PPC campaigns, ensuring they meet and exceed performance goals.
• Create and manage pacing reports, campaign builds, and A/B tests to fine-tune results.
• Deliver insightful reporting—weekly, monthly, and ad hoc—to keep clients informed and confident.
• Collaborate cross-functionally, joining client meetings and presenting findings with clarity and confidence.
• Shape SEO strategies, review tasks, and provide reporting that drives organic growth.
• Advise on marketing strategies, identifying new opportunities and aligning them with client goals.
• Monitor and optimize performance, using cutting-edge tools and best practices to troubleshoot and innovate.
• Drive ROI and growth, partnering with sales to expand client relationships and uncover new potential.

What You Bring

• 3–5 years of digital marketing experience, ideally in an agency or in-house setting.
• 2+ years of campaign management with a strong grasp of SEM/SEO.
• Advanced proficiency in Microsoft Excel, Word, and PowerPoint.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Exceptional communication skills, both written and verbal.
• Creative mindset with strong organizational skills and attention to detail.
• Ability to multitask and prioritize, balancing multiple clients and platforms within SLAs.

Why You'll Love It Here

• You'll work with a collaborative, forward-thinking team that values innovation and initiative.
• You'll have the freedom to lead, backed by support and resources to help you succeed.
• You'll be part of a company that's constantly evolving, giving you room to grow and make a real impact.

The annualized base salary for this role will range between $40,000 and $70,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at

Job Details

Job Family

Marketing

Job Function

Digital Marketing

Pay Type

Salary