Paid Advertising Specialist

Job Overview

We are seeking a dynamic and results-driven Paid Search Manager to lead our digital advertising efforts across multiple platforms. In this role, you will develop, implement, and optimize high-impact paid search campaigns that drive measurable growth and engagement. Your expertise in performance marketing, media buying, and analytics will be essential in maximizing ROI while ensuring brand visibility across channels such as Google Ads, Bing Ads, and social media platforms. This is an exciting opportunity to shape our paid search strategy, leverage innovative tools, and contribute to the overall success of our digital marketing initiatives.

Responsibilities

• Design and execute comprehensive PPC (pay-per-click) campaigns across platforms including Google Ads, Amazon Ads, Meta Ads, and Pinterest Advertising to meet business objectives.
• Conduct thorough keyword research using SEO tools and web analytics to identify high-performing keywords that boost campaign effectiveness.
• Manage daily campaign optimization efforts focusing on conversion rate improvement, click-through rate enhancement, and cost efficiency through bid adjustments and audience targeting.
• Develop detailed media plans and budgets to allocate resources effectively across channels while maintaining alignment with overall marketing goals.
• Utilize Google Analytics, Google Tag Manager, DoubleClick, and other tracking tools to monitor campaign performance, analyze user behavior, and generate actionable insights.
• Implement conversion optimization techniques by analyzing data trends and adjusting strategies accordingly to increase lead generation or sales conversions.
• Collaborate with cross-functional teams including content creators, designers, and marketing strategists to produce compelling ad creatives that resonate with target audiences.
• Stay current with industry trends such as SEM (Search Engine Marketing), SEO (Search Engine Optimization), affiliate marketing, and emerging social media advertising opportunities to keep campaigns innovative and competitive.
• Prepare comprehensive reports on campaign performance metrics for stakeholders, highlighting successes and areas for improvement.

Experience

• Proven experience managing paid search campaigns on Google Ads (AdWords), Pinterest Ads, and social media advertising platforms such as Meta Ads and Amazon Advertising.
• Strong understanding of performance marketing principles with a focus on ROI-driven strategies.
• Demonstrated expertise in PPC campaign management including keyword research, bidding strategies, ad copywriting, A/B testing, and audience segmentation.
• Proficiency in web analytics tools like Google Analytics and Google Tag Manager for tracking conversions and analyzing user data.
• Familiarity with SEO tools and techniques for keyword analysis and competitive research to inform paid search strategies.
• Experience working within e-commerce environments or digital marketing agencies is highly desirable.
• Excellent budgeting skills with the ability to allocate spend effectively across multiple campaigns while maintaining cost efficiency.
• Knowledge of media planning software such as DoubleClick or similar platforms is a plus. Join us as a Paid Search Manager to lead innovative campaigns that elevate our brand presence online Your expertise will help us reach new audiences while optimizing every dollar spent for maximum impact—driving growth through strategic media buying, data-driven decision making, and creative excellence.

Job Types: Part-time, Contract

Pay: $ $45.00 per hour

Expected hours: 25 per week

Work Location: Remote