Digital Lead Generation

Overview

Are you passionate about driving growth through innovative digital marketing strategies? We're seeking a dynamic and results-oriented Digital Lead Generation & Conversion Funnel Strategist to spearhead paid advertising campaigns and craft high-converting sales funnels. In this role, you will leverage your expertise in performance marketing, media buying, and analytics to attract targeted audiences, optimize conversion pathways, and maximize return on investment. Join us if you're energized by the challenge of scaling digital presence and turning prospects into loyal customers through strategic paid ads and compelling funnels

What Success Looks Like

• You create ad campaigns that consistently generate qualified leads or direct sales.
• You design funnels and landing pages that convert traffic efficiently.
• You continuously analyze, optimize, and scale successful campaigns.
• You help build a measurable, predictable system for customer acquisition.

Duties

• Develop, implement, and manage comprehensive paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and other SEM channels to generate high-quality leads.
• Design and optimize sales funnels that guide prospects seamlessly from awareness to conversion, utilizing tools like Google Tag Manager and funnel-building platforms.
• Conduct detailed keyword research using SEO tools to identify high-impact keywords for PPC campaigns and organic growth strategies.
• Manage media buying budgets effectively across multiple channels, ensuring optimal allocation for maximum reach and ROI.
• Monitor campaign performance using web analytics tools like Google Analytics and Web analytics dashboards; analyze data to identify trends, opportunities, and areas for improvement.
• Perform conversion rate optimization (CRO) by testing landing pages, ad creatives, call-to-actions, and user flows to enhance overall campaign effectiveness.
• Coordinate with content creators and design teams to produce engaging ad creatives tailored for social media management and targeted advertising efforts.
• Stay updated on the latest trends in digital marketing, SEM, SEO, affiliate marketing, and media planning to continually refine strategies.
• Track campaign metrics meticulously; prepare reports that highlight key insights, performance KPIs, and actionable recommendations for stakeholders.
• Collaborate with cross-functional teams to align marketing initiatives with overall business goals in e-commerce or service-based environments.

Skills

• 3+ years experience in digital marketing, specifically in Meta (Facebook & Instagram) advertising.
• Proven track record of building high-converting funnels and landing pages that generate measurable results.
• Proficiency in ClickFunnels, GoHighLevel, Leadpages, WordPress, or similar funnel-building platforms.
• Strong knowledge of conversion copywriting and consumer psychology.
• Experience with email automation platforms (Mailchimp, ActiveCampaign, Klaviyo, ConvertKit, etc.).
• Solid understanding of tracking, analytics, and retargeting strategies.
• Ability to design and execute lead magnet campaigns (free guides, eBooks, webinars, etc.) that feed into a nurture sequence.
• Strong communication and project management skills.
• Creative problem-solver who thrives on optimizing for performance and ROI.
• Proven expertise in performance marketing with a strong understanding of PPC campaign management across platforms such as Google AdWords (Google Ads), Facebook Advertising, Twitter Ads, Bing Ads, and DoubleClick.
• Deep knowledge of media buying strategies including media planning, budgeting, affiliate marketing, and SEM best practices.
• Proficiency with SEO tools for keyword research and competitive analysis; familiarity with SEO techniques that complement paid campaigns.
• Experience in conversion optimization techniques—A/B testing landing pages, improving user flows, leveraging CRO tools—to boost lead quality and sales conversions.
• Skilled in social media management tools for scheduling content and managing ad campaigns across multiple channels simultaneously.
• Familiarity with e-commerce platforms or online service models to tailor marketing strategies accordingly.

Bonus Skills (Nice to Have)

• Experience with Google Ads or TikTok Ads.
• Graphic design or video editing abilities for ad creative.

How to Apply

Please include the following in your application:

• A brief introduction about yourself and your experience.
• Examples of successful ad campaigns and funnels you've built (screenshots, metrics, or links welcome).
• A quick note on the tools and platforms you're most comfortable with.

Job Type: Part-time

Pay: $63, $76,804.94 per year

Expected hours: 20 per week

Work Location: Remote