Web Content Specialist

1 week ago

Salt Lake, Utah, United States Ken Garff Automotive Group Full time

We are looking for a Web Content Specialist to assist the Ken Garff Automotive group maintain and optimize our dealership websites and web-based marketing strategy. This role will be responsible for creating an exceptional user experience for our customers as they search for a new vehicle on our digital showrooms. You will work closely with regional marketing teams to coordinate marketing objectives and web projects.

DUTIES AND RESPONSIBILITIES: 

  • Maintain dealership websites with accurate inventory, pricing, specials and content
  • Work closely with website platforms Dealer Inspire, and
  • Work closely with inventory providers to ensure accurate inventory and pricing models
  • Work closely with Regional Marketing Managers to update monthly offers and content
  • Create custom landing pages
  • QC websites for UI/UX optimization
  • Manage support requests
  • Communicate changes and timelines for web support help
  • Identify opportunities for site improved performance
  • Update Google Tag Manager and publish new tags
  • Manage Google Analytics account and ensure data is reporting accurately
  • Analyze heatmaps for customer engagement opportunities

Job qualifications

  • 1-2+ years in web content management   
  • Google Analytics experience
  • Google Tag Manager experience
  • HTML and CSS experience (preferred)
  • Automotive marketing experience (preferred)
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.

Live Ken Garff values of R.I.G.H.T Respect, Integrity, Growth, Humility, Teamwork

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