Sr. Web Content Specialist

Details

Open Date
11/04/2025

Requisition Number
PRN43502B

Job Title
Search Engine Optimization Specialists

Working Title
Sr. Web Content Specialist

Career Progression Track
P00

Track Level
P3 - Career

FLSA Code
Professional

Patient Sensitive Job Code?
No

Standard Hours per Week
40

Full Time or Part Time?
Full Time

Shift
Day

Work Schedule Summary
Hybrid (1-2 in-office days/week)

VP Area
U of U Health - Academics

Department
Web and Interactive Marketing

Location
Campus

City
Salt Lake City, UT

Type of Recruitment
External Posting

Pay Rate Range
$65,000-$75,000

Close Date
02/04/2026

Priority Review Date (Note - Posting may close at any time)
Job Summary
University of Utah Health is seeking an experienced
Senior Web Content Specialist
to join our
Digital Experience team
. We're looking for a strategic thinker and skilled communicator who can shape, optimize, and maintain content across our web platforms to ensure it reflects our brand voice, meets accessibility standards, and performs well in search.

This role is ideal for someone who combines creativity and technical expertise. We are looking for someone who understands how great content, SEO strategy, and user experience come together to serve our patients and strengthen our U of U Health's online presence.

You will manage complex web portfolios, collaborate with marketing and communications colleagues (UX specialists, SEO analysts, content strategists, designers, and others), and partner with clinical teams to support service line goals and priorities.

Please include a resume and cover letter describing why you are an excellent fit for this position and how your experience will contribute to the success of our Digital Experience team.

Why Join Us
At University of Utah Health, you'll be part of a mission-driven team that improves lives through accessible, high-quality care and information. You'll gain hands-on experience with enterprise-scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.

Learn more about the great benefits of working for University of Utah:
Responsibilities
Search Engine Optimization Specialist, III

• Manage web portfolios and develop content strategies for clinical service lines and institutional priorities.
• Write, edit, and optimize web content for clarity, engagement, accessibility ( ADA ), and SEO / GEO performance.
• Build and maintain site pages using an enterprise-level content management system (e.g., Drupal, WordPress).
• Conduct content audits and keyword research to inform updates and new content opportunities.
• Analyze and refine content structure, metadata, and site architecture for improved visibility and user experience.
• Collaborate with subject matter experts, freelance writers, and clinical stakeholders to ensure accuracy and brand alignment.
• Educate colleagues and partners on web content standards, editorial processes, and best practices.
• Represent the web content team at meetings and presentations, sharing insights and recommendations.
• Develop and execute search engine marketing ( SEM ) strategies, including paid search and social campaigns.
• Monitor and report on SEO / SEM performance to inform continuous improvement.

Minimum Qualifications
EQUIVALENCY STATEMENT :
1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).

Search Engine Optimization Specialist, III :
Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience.

• Demonstrated experience in web content creation, editing, and SEO optimization for large-scale websites.
• Proven ability to manage multiple projects and deadlines in a complex organization.
• Strong command of grammar, brand voice, and style consistency.
• Experience working with SEO tools, analytics platforms, and CMS systems (Drupal, WordPress, etc.).
• Ability to collaborate effectively with technical and non-technical partners as well as senior-level stakeholders.

Preferences

• Experience working within a large healthcare or academic institution.
• Strong understanding of plain language, health literacy, and accessibility best practices.
• Advanced knowledge of search engine optimization ( SEO ) and marketing strategies (including GEO / AEO ).
• Familiarity with HTML and web publishing workflows.
• Analytical mindset with the ability to translate data into actionable content insights.
• Passion for creating content that is both user-centered and aligned with organizational goals.

Type
Benefited Staff

Special Instructions Summary
Additional Information
The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.
Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To Request a Reasonable Accommodation For a Disability Or If You Or Someone You Know Has Experienced Discrimination Or Sexual Misconduct Including Sexual Harassment, You May Contact The Director/Title IX Coordinator In The Office Of Equal Opportunity And Affirmative Action

Director/ Title IX Coordinator
Office of Equal Opportunity and Affirmative Action ( OEO /AA)
383 University Street, Level 1 OEO Suite
Salt Lake City, UT 84112


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The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at or or University Human Resource Management at if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
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