Event Director

This position will oversee all aspects of the Switchback portfolio and general fiscal and strategic planning, will manage the event product lifecycle, oversee key business initiatives including partnerships and co-location events, and identify new growth opportunities. This role will be expected to travel to meet with key partners and customers over the course of the year. This role will have responsibility for all events under the Switchback brand – currently Switchback Spring and Switchback at TRE, as well as Trailheads, out digital product.

Your Key Responsibilities
:
Brand Management
: This person will work closely with marketing to ensure a strong brand presence and association, and consistent brand image that is maintained and further developed by delivering consistently strong outcomes for customers, partners, and other stakeholders, and through ongoing innovation and creativity. Ensure and leverage strong association with digital brands to further drive the brand value and ROI for digital and events. Work closely with marketing and product leads to underscore and drive cross-product solutions.

Industry Knowledge
: This is a vibrant, amazing community filled with passionate people. Knowledge of and experience in the outdoor industry is a plus. We are looking for someone who understands the industry with ideas on how we work with key personnel on how we make it stronger.

Community Building:
This person understands the critical importance of building community. Of helping people feel part of something bigger than themselves and is always thinking how we can foster meaningful connection both at our events and digitally. We want to be part of the community we serve, and want a leader here who will dive right in,

Listen
: Part of the job is to ask questions and learn. We're smartest and create the strongest impact when we ask good questions and listen to this community. We want a leader who embraces that approach.

Growth Mindset
: Our goal, with our partners, is to have the must-attend national events for the outdoor community - retailers, brands, associations, etc. We are looking for someone who can think strategically and be big and bold in their approach. This person can communicate the strategy, break down the execution into realistic milestones and manage it.

Event Experience:
The right person for this role understands events, and their value in fostering and growing a community. Knowledge of how floor plans are built, KPIs that we use to measure events and their success. Experience managing sales and/or marketing will be critical to the success in this role and having meaningful experience with cross-department collaboration.

Financial Acumen
: Understanding and owning the events' financials, the metrics that drive performance and an ability to understand the drivers/current trending to forecast effectively are critical for this role. Experience managing a P&L previously is required.

Leadership:
Our Event Director will be a key voice and face to both the Outdoor community, and internally at Diversified – whether that's leadership, central services, the product team, etc. - this person is held to a high-standard for how they work with others and the example set.

Process
: Ensure the team is working effectively with all our central service partners; that the team has clear responsibilities and are appropriately leveraging the resources of central services, allowing the product team to focus on their primary responsibilities.

Data & Technology
: Actively support the vision of the value of data in our decision-making process, and technology as a business enabler. Work with managers and the data team to create efficiencies wherever possible through technology. Ensure necessary team members have access to the data needed, real-time, to aid in making informed decisions. Identify opportunities and obstacles as needed to Vice President.

Your Skills & Qualifications:
Knowledge
: 8-10+ years of related work experience in B2B Event Management. Outdoor industry experience/knowledge a plus.

Skills
: Excellent interpersonal, writing, presentation, leadership and networking skills. A solid understanding of financial management and willingness to learn any new technologies to support your efforts. Experience in managing key business partnerships, developing and executing new product launches, and leading high-performing teams.

Abilities:
Embrace leadership and its challenges and rewards. Managing growth and change, listening to and understanding customers and needs in the market, adept at handling multiple priorities and providing direction and oversight to key functional reporting areas. Sees the bigger picture and helps team members understand how their role plays a part in delivering results and success.

Supervisory Responsibility
:
Yes.

Travel
:
Frequent travel, and may include international travel, will be required.

More reasons to be a part of our story:

• Work Environment: We offer the flexibility to work fully remote or enjoy a hybrid work schedule. Let our culture speak for itself.
• Work-Life Balance: Generous paid time off programs including vacation, sick leave and paid family and medical leave.
• Training & Development: From training conferences to professional development seminars, we invest in resources, including LinkedIn Learning for all staff, that empower employees to excel in their careers.
• Comprehensive Healthcare: Inclusive benefits beyond traditional healthcare coverage, including no-cost-to-you services. Free access to all employees and their families to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches and 24/7 support.
• Wellness Benefits: Employees can earn credit towards their health insurance premiums by engaging in our Wellness Program which supports physical, mental, and emotional well-being through offering fitness challenges, webinars, and nutrition education.

We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners. We invite you to learn more about us.