Sr. Manager Digital and Performance Marketing

Say Bonjour to Your Next Career Move

At la Madeleine, we bring the charm of the French countryside to America. With over 80 locations across 10 states, we're growing and looking for passionate leaders to grow with us. We're more than just a restaurant—we're a place for connection, where guests are greeted with a warm "Bonjour" and served by a team passionate about hospitality. At la Madeleine, we spark joy everyday.

What You'll Do

As the Senior Manager of Digital and Performance Marketing you will oversee all paid, owned, and earned digital channels — driving measurable results that contribute to both top-line and bottom-line growth. You'll also be responsible for:

• Developing and executing integrated digital marketing strategies across paid media, CRM, email, SEO/SEM, social, and 3rd party delivery.
• Managing and optimizing performance across all third-party delivery platforms to drive incremental digital revenue and improve guest experience.
• Overseeing media planning and effectiveness by customer segment to ensure efficient audience targeting and spend allocation.
• Driving revenue growth from loyalty customers through segmentation, personalization, and lifecycle marketing strategies.
• Partnering with internal teams and agencies to deliver high-impact digital campaigns that align with business priorities.
• Monitoring, analyzing, and report on campaign performance and ROI; provide insights and recommendations for continuous improvement.
• Collaborating with technology and creative teams to optimize websites, apps, and digital ordering experiences.
• Leading ongoing testing and innovation in digital channels to identify new growth opportunities.

Your Impact

• Increase digital sales through optimized paid and owned channel strategies.
• Improve ROI on media investments via targeted and data-driven planning.
• Enhance customer engagement through loyalty growth, personalization, and cross-channel consistency.
• Expand third-party delivery performance, improving profitability and brand experience across marketplaces.

Why You'll Love Working Here

• Work-life balance – hybrid work schedule, 3 days in office 2 at home
• Community impact – Support causes like Children's Hunger Fund
• Competitive pay
• Medical, dental, vision, and life insurance
• 401(k) with company match
• 15 paid days off in your first year + Company Holidays
• Growth opportunities within a growing brand
• Delicious perks – Enjoy our hand-crafted meals

Why You Belong at la Madeleine

• You have a passion for bringing joy to others.
• You strive for excellence in all that you do.
• You welcome feedback and are eager to grow.

Join Us If you're ready to lead with purpose and say "Bonjour" to a job you'll love, apply today

la Madeleine is proud to be an Equal Opportunity Employer.

GET TO KNOW LA MADELEINE

Over three decades since our founding, we continue to celebrate the integrity of French cuisine, using fresh ingredients and recipes that have been passed from one generation to the next.

Our History

1976

Louis le Duff opens Brioche Dorée his first bakery concept in Brest, a city in Brittany in northwestern France.

1983

The first la Madeleine location opens in the heart of Dallas, TX on Mockingbird lane across from Southern Methodist University.

Today

There are now over 80 la Madeleine locations, each with their own individual charm. With every generation, we pass on our tradition of recipes and the authentic French experience.

THE CASUAL FRENCH EXPÉRIENCE

Find Your France

In the middle of a busy life, la Madeleine is a little piece of France you can call your own. Guests are encouraged to choose the la Madeleine experience that suits them. Sit and sip quietly by the fireplace or choose the patio and take place in what we consider one of the highest forms of French culture: the art of conversation.

Job Type: fulltime

Schedule:

• Monday to Friday

Education: Bachelor's degree

Work location: On-site