Sr. Specialist, Marketing

Sr. Specialist, MarketingCountry: United States of America

Your Journey Starts Here:

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You

The Difference You Make:

The Sr. Specialist, Marketing plays a critical role in supporting and executing integrated marketing programs that serve both dealer and customer audiences at Santander Consumer USA. This position drives the coordination, planning, and delivery of marketing initiatives across email, social media, digital media, and internal communication channels to strengthen brand awareness, engagement, and business growth.

Acting as a strategic partner to internal stakeholders, this individual will manage projects from intake to delivery, ensuring alignment with business goals, brand standards, and compliance requirements. The Sr. Specialist will consult with business partners to vet requests, identify opportunities, and recommend marketing solutions that deliver measurable impact.

This role is ideal for a highly organized, process-driven, and assertive self-starter with excellent project management, communication, and collaboration skills. The successful candidate will be comfortable speaking with stakeholders at all levels, from peers to senior leadership, and will play an integral role in the day-to-day operations of the marketing team.

Marketing Strategy & Campaign Execution

• Support the execution of multi-channel marketing programs to promote Santander's products and services across dealer and customer segments.
• Manage marketing projects from intake through delivery, ensuring timelines, budgets, and objectives are met.
• Serve as a consultant to internal stakeholders, evaluating requests for alignment with strategic business priorities and marketing best practices.
• Collaborate with business units, marketing leaders, creative teams, and digital partners to translate complex needs into clear, actionable marketing plans.
• Assist in the development of campaign materials including emails, digital ads, brochures, social media posts, website content, and support for corporate and dealer events.
• Coordinate the production and delivery of assets, ensuring brand consistency, compliance, and quality across all channels.
• Support the creation and execution of internal marketing initiatives, including newsletters, blogs, and employee engagement communications.
• Monitor campaign performance, assist with reporting and analytics, and contribute to post-campaign reviews and continuous improvement efforts.

Project Management & Process Excellence

• Lead the coordination of project requests, ensuring proper intake, documentation, and routing through appropriate approval channels.
• Maintain organized project plans, timelines, and task tracking to ensure all deliverables meet established deadlines.
• Utilize and champion work management tools (e.g., Workfront, Asana, or equivalent) to streamline workflows, manage resources, and enhance transparency.
• Proactively identify opportunities to improve processes and increase operational efficiency across the marketing team.
• Ensure compliance with governance processes, legal standards, and data privacy regulations throughout project execution.
• Work collaboratively with peers and senior leaders to prioritize workloads and align marketing activities with business objectives.

Stakeholder Communication & Collaboration

• Act as a liaison between marketing, business stakeholders, and creative partners, ensuring strong communication and alignment on goals.
• Present project updates and marketing recommendations to stakeholders and senior leadership with confidence and clarity.
• Build strong, trusted relationships across teams to facilitate smooth collaboration and effective execution.
• Demonstrate flexibility and professionalism while managing multiple initiatives simultaneously in a fast-paced environment.

What You Bring

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's degree or in Marketing, Business, Advertising, Communications, or a related field or equivalent work experience. - Required.

3+ years of experience in marketing, advertising, or project management with experience coordinating marketing campaigns across multiple channels (digital, email, social, events).

Prior experience in financial services, automotive, or other highly regulated industries. - Preferred.

Familiarity with work management platforms such as Workfront, Asana, or similar applications. - Preferred.

Strong project management and organizational skills, with a proven ability to manage multiple priorities simultaneously.

Exceptional attention to detail and adherence to process and governance standards.

Strong verbal and written communication skills; able to communicate confidently with stakeholders and executives.

Strategic thinker with the ability to evaluate business needs and propose effective marketing solutions.

Self-motivated, assertive, and proactive in driving projects forward with minimal supervision.

Excellent analytical and problem-solving skills; ability to interpret data and contribute to performance reporting.

Proficiency with Microsoft Office and familiarity with digital marketing and social media platforms.

Collaborative mindset with the ability to work effectively across departments and with external partners.

Certifications:

No Certifications listed for this job.

It Would Be Nice For You To Have:

Established work and management history or equivalent demonstrated through a combination of work experience, training, military service, or education.

Experience in Microsoft Office products.

What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Minimum:

$61,875.00 USD

Maximum:

$100,000.00 USD

Link to Santander Benefits:

Santander Benefits Santander OnGoing/NH eGuide )

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement:

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions:

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next:

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at to discuss your needs.

Primary Location: Dallas, TX, Dallas

Other Locations: Texas-Dallas

Organization: Santander Consumer USA Inc.