Sr Manager, Digital Platform Strategy and Experience

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board

The Senior Manager, Digital Platform Strategy and Experience is a key leader within the Digital Strategy and Communications team. This role drives the vision and execution of a unified digital platform experience across our digital channels, ensuring seamless collaboration between the digital channels and user experience teams. By designing engaging interactions and overseeing platform strategy, this leader strengthens team member engagement and ensures that every digital touchpoint upholds brand standards. The role also partners with stakeholders to deliver projects that foster customer loyalty and elevate the organization's digital presence.

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Lead the digital experience team in defining and executing design strategies that drive engagement for both internal and external audiences.
• Establish and maintain unified design systems that ensure usability, accessibility, and brand consistency across all platforms.
• Create and optimize robust governance frameworks that maintain quality and alignment across internal and external digital properties.
• Utilize analytics to evaluate experiences, identify gaps, and develop insights into both team member and customer needs and behaviors.
• Drive personalization strategies for key audience segments through data-informed design decisions.
• Partner with Technology, Marketing, and Operations stakeholders to implement test-and-learn strategies, manage technical implementation, and deliver on communication goals.
• Collaborate with our content and editorial strategy team to develop and uphold high-quality content, ensuring an excellent user experience.
• Lead and manage our Newsroom, Intranet, Retiree Site, email distribution, digital signage, and emerging digital channels.
• Define and track success metrics for all digital touchpoints, articulating outcomes to inform stakeholder decision-making.
• Coach and mentor digital design teams in best practices, methodologies, and innovative approaches while strengthening their business acumen.
• Partner with Product Owners and Technology support teams to develop and execute product roadmaps that enhance our digital experiences to industry-leading standards.
• Act as the voice of internal and external users in leadership discussions, advocating for exceptional digital experiences.

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in Design, Marketing, Communications, or related field
• 7+ years of experience in design, with at least 3 years of experience leading a team of designers

Preferred Qualifications- Education & Prior Job Experience

• 6+ years of experience leading design teams and managing stakeholders
• 5+ years of experience in digital marketing, digital design or customer experience
• Comprehensive understanding of Web design such as WordPress, Jive, Unily
• Experience with enterprise software and internal communication platforms
• Expertise with Adobe Analytics, Google Analytics, Unily, WordPress and TeamSite
• Strong background in A/B testing, usability assessments, and personalization
• Comprehensive understanding of journey mapping and design thinking methodologies
• Experience with agile frameworks and collaborative design techniques
• Knowledge of front-end technologies and development constraints

Skills, Licenses & Certification

• Strong portfolio demonstrating complex design solutions for both internal and external audiences
• Exceptional analytical ability to evaluate and optimize digital experiences
• Outstanding leadership skills: ability to influence without authority and manage cross-functional teams
• Expert in using research and insights to drive strategic decisions
• Demonstrated ability to translate business requirements in digital solutions
• Excellent communication skills with ability to present complex ideas clearly to all levels of management
• Comprehensive understanding of Web design such as WordPress, Jive, Unily, SharePoint, TeamSite, Google Flutter, etc., and development of best practices
• Experience with HTML, CSS, JavaScript, jQuery, Bootstrap, user testing, web development, and thorough knowledge of common coding languages and mobile responsive interfaces
• Knowledge of the Adobe Creative Suite and/or other essential digital design tools, such as Sketch

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that's why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.