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Head of Product Marketing
2 weeks ago
Construction is the 2nd largest industry in the world (4x the size of SaaS). But unlike software (with observability platforms such as AppDynamics and Datadog), construction teams lack automated feedback loops to help projects stay on schedule and on budget. Without this observability, construction wastes a whopping $3T per year because glitches aren't detected fast enough to recover.
Doxel AI exists to bring computer vision to construction, so the industry can deliver what society needs to thrive. From hospitals to data centers, from foreman to VPs of construction, teams use Doxel to make better decisions everyday. In fact, Doxel has contributed to the construction of the facilities that provide many of the products and services you use everyday.
We have classic computer vision, deep learning ML object detection, a low-latency 3D web app, a complex data pipeline powering it all in the background. We're building out new workflows, analytics dashboards, and forecasting engines.
We're at an exciting stage of scale as we build upon our growing market momentum. Our software is trusted by Shell Oil, Genentech, HCA healthcare, Kaiser, Turner, Layton and several others. Join us in bringing AI to construction
The Role
You will own marketing — from positioning to pipeline. Your mission: craft clear, differentiated stories that win mind-share, fuel account-based demand, and equip every customer-facing team to close deals faster. Success means a steady cadence of high-impact content, crisp messaging embraced company-wide, and measurable lifts in opportunities, closed-won revenue, and content engagement.
What You'll Do
- Own storytelling – Deliver persona-specific messaging that ladders to a cohesive brand narrative
- Create content at scale – Produce case studies, social posts, blogs, decks, press releases, and launch kits; leverage vendors, contractors, and AI tools to multiply output
- Drive launches – Orchestrate go-to-market plans for new features, partnering with Product, Sales, and Customer Success
- Lead competitive & ecosystem insight – Track construction-tech trends, run win/loss, and equip Sales with counter-positioning
- Unify the brand – Work with Design to sharpen visual and verbal identity across every touchpoint
- Partner cross-functionally – Act as marketing's voice with the CEO, SVP Product, RevOps, and VP Sales; ensure tight hand-offs from awareness to expansion
- Manage budget & field marketing – Prioritize spend for events and campaigns that move pipeline; coach the Field Marketing Manager to execute flawlessly
What You Bring To The Team
- 5+ years in marketing of which at least 3 years were in B2B product marketing
- Experience marketing to facility owners, contractors, or target customers adjacent to construction.
- Ability to translate customer pain into compelling, benefit-led stories
- Entrepreneurial bias for action: test, learn, iterate at speed
- 5+ years in marketing of which at least 3 years were in B2B product marketing
- Experience marketing to facility owners, contractors, or target customers adjacent to construction.
- Strong writing, communication, and interview discovery skills—you're equally comfortable doing discovery by grabbing a beer with a foreman after a shift in Abilene, TX or meeting for dinner with a SVP of Data Center Construction in Redmond, WA.
- Metrics-based approach to measuring performance.
- Curiosity and drive to learn from all our customer personas
- Creative, scrappy, entrepreneurial spirit to continue driving growth at a breakneck pace
- Intellectually honest, collaborative style that lifts the whole team
Preferred
- Located in the Bay Area
