Product Marketing Manager IV

1 week ago

Menlo Park, California, United States BCforward Full time

BCforward is seeking a Product Manager IV to work onsite in NYC or Menlo Park CA

Start/End Dates: 12/15/ /14/2026

Location: Onsite Menlo Park or NYC

Product Marketing Manager IV

Job Description: Overview

We are seeking an experienced and passionate product marketing leader to develop and execute testing plans for new outbound campaigns targeting policy audiences. The ideal candidate thrives in dynamic, fast-paced environments and has a proven ability to lead complex, cross-functional initiatives involving multiple stakeholders. You are a strategic thinker who can independently drive projects, influence teams across the organization, and collaborate seamlessly with partners in Marketing, Product, Insights, Data Science, Policy, Communications, and beyond.

This role is responsible for bringing key proof points to life in persuasive outbound initiatives that align with broader company narratives. While not a technical position, success requires a strong understanding of how our products are built and the ability to dive deep into technical features to educate yourself and others. You are data-driven, with strong quantitative reasoning skills and the ability to synthesize qualitative feedback into clear, actionable insights that build consensus and drive results.

Key Responsibilities

Develop and implement testing plans for outbound campaigns focused on policy audiences

Lead and influence cross-functional teams to deliver high-impact marketing initiatives

Collaborate with internal partners across Marketing, Product, Insights, Data Science, Policy, and Communications

Translate complex product features into compelling proof points that support company narratives

Leverage data and insights to inform positioning, strategy, and decision-making

Synthesize quantitative and qualitative feedback to build consensus and drive alignment

Navigate ambiguity and drive projects forward independently in a fast-paced environment

Key Qualifications

7+ years of experience in product marketing, preferably within large, technical organizations

Demonstrated success leveraging insights and data to drive positioning and product marketing strategy

Extensive experience partnering with and influencing Product Management, Partnerships, Communications, Policy, and executive stakeholders

Proven ability to manage highly complex, cross-company initiatives and interact with senior leaders and virtual teams

Strong project management skills and ability to thrive in dynamic, fast-paced, and ambiguous environments

Exceptional collaboration and communication skills across diverse teams

Experience in public affairs marketing is a plus

What We're Looking For

Strategic, data-driven marketer with a passion for impactful storytelling

Independent self-starter who excels at building consensus and driving results

Collaborative leader who thrives in cross-functional partnerships

Comfortable diving into technical product details to inform marketing strategy

Adaptable and resilient in the face of ambiguity and change

MUST HAVE SKILLS

Functional marketing skills to develop messaging and creative assets

Strategic thinking

Can build strong working relationships

Experience marketing to policy audiences

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