Director Editorial and Content Strategy

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

Job Summary:

Allstate is looking for a seasoned editorial and content strategist to shape the way we tell our story today and in the future. This role will set the vision for how we create and share content that connects with people where they are and how they want to engage.

We're looking for a true multimedia expert – fluent across formats and channels – who understands both the art and science of brand storytelling. This person can inspire a team to craft influential narratives, experiment with new approaches and stay sharp on how AI is shaping the future of content marketing.

Hybrid or Remote. Required to travel primarily to Chicago, with a minimum of 12 in-person connections per quarter.

What You'll Do:

Set the Editorial Vision

• Define the enterprise editorial and multimedia content strategy and executional process to establish an Allstate content center of excellence.
• Build and manage an omnichannel editorial calendar, including internal, earned, social and owned channels.
• Identify and socialize content trends, best practices, emerging technologies, growth strategies and audience insights across platforms and channels. Leverage these findings to drive innovation and growth opportunities in how people find content, consume it and use it to make decisions.

Create and Elevate Content

• Ideate, develop, produce and optimize a drumbeat of engaging always-on digital content, thought leadership, campaigns, series and initiatives across touchpoints, ensuring each is optimized for the specific audience and touchpoint (internal, video, podcast, social media, etc.).
• Explore AI-driven tools that can help us create and personalize quality content at scale, while ensuring human oversight that maintains authenticity, originality and creativity.

Work Across the Business and External Partners

• Partner with teams across HR, Technology, Government Relations, and beyond to align content plans directly to enterprise priorities. Must have a strong understanding of the creative world and forge close partnerships with Allstate's Creative team to bring ideas to life.

• Collaborate with analytics and insights teams to track and translate performance, measure impact and adjust strategy and tactics accordingly.

• Manage agency partners and budgets, providing direction and holding partners accountable for quality, results and bringing innovative ideas into the editorial strategy.

Lead and Grow a Team

• Establish, lead and mentor an editorial team, helping them stretch their skills and thrive in a fast-changing environment.
• Encourage a culture of curiosity and experimentation where creativity and innovation thrive.

Supervisory Responsibilities

This job will have supervisory responsibilities.

What We're Looking For

Experience

• 12+ years in communications, editorial and/or content strategy
• Experience directly leading and developing people

Skills

• A strong editorial strategist who knows how to connect brand, business goals and audience needs
• A confident communicator with the ability to influence senior leaders and cross-functional partners
• Familiar with how content ecosystems are evolving, especially the role of AI, personalization and platform algorithms
• Comfortable using data and performance metrics to guide decisions and prove impact
• A natural leader with a track record of building teams and inspiring talent
• Creative, curious and adaptable – you keep an eye on what's next and bring others along with you

Skills

Brand Communication Strategy, Content Management Strategies, Content Marketing Strategy, Content Strategy, Digital Strategy, Editorial Management, Editorial Strategy, Integrated Communication Strategies, People Leadership, People Management, Social Media Management, Social Media Strategies, Strategic Communication Planning

Compensation

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn't just a job — it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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