Sales Marketing Specialist
4 days ago
Job Description
We are seeking a motivated Sales & Marketing Specialist with proven experience in digital marketing and revenue growth for online courses, workshops, and educational products. Our company provides continuing education online courses, skills workshop, and board-prep resources for Nurse Practitioners nationwide.
This role is perfect for someone who not only understands marketing strategy—but knows how to turn content, email campaigns, and partnerships into sales, enrollments, and repeat customers.
If you are data-driven, creative, and excited to grow a mission-driven healthcare education brand, we want to meet you.
Responsibilities
Sales & Growth
- Drive course enrollments and workshop ticket sales through targeted digital marketing campaigns
- Manage referral and affiliate programs to increase word-of-mouth sales
- Create and track promotional campaigns (seasonal promotions, launches, special offers)
- Monitor analytics and report monthly ROI, sales, and conversion metrics
- Develop relationships with nursing schools, NP organizations, influencers, and clinical partners
Marketing & Content
- Plan and schedule social media content across platforms (Instagram, Facebook, TikTok, LinkedIn)
- Manage email marketing campaigns, newsletters, and automated funnels
- Write compelling copy for ads, emails, landing pages, and product descriptions
- Work with existing video and educational content to create high-converting promotions
Customer Experience
- Assist with sales inquiries, DM replies, and outreach
- Use data and feedback to improve customer journey and increase retention
Requirements
- Experience in digital marketing, social media, or online course sales (1–3 years preferred)
- Strong understanding of sales funnels, email marketing, and analytics
- Knowledge of healthcare or nursing education is a plus, but not required
- Must be comfortable taking initiative, meeting targets, and driving results
- Excellent communication and copywriting skills
- Familiarity with Canva, Meta Business Suite, Thinkific, Flodesk, or similar platforms (training available)
Job Type: Full-time
Pay: From $20.00 per hour
Expected hours: 40 per week
Benefits:
- Flexible schedule
- Paid time off
- Professional development assistance
Experience:
- Digital marketing: 2 years (Preferred)
Work Location: In person
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