Demand Generation Manager, Lifecycle

2 days ago

Remote US Based Eve Full time
At Eve, we're redefining what's possible in legal technology. Our mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow. We believe the future of law will be built by "AI-Native Law Firms" — firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work. Eve's technology augments the capabilities of attorneys across every stage of a case — from intake and document review to strategy and settlement — so they can focus on what truly matters: achieving the best outcomes for their clients. Our vision is simple yet transformative: enable every firm to operate at its highest potential through the power of AI.
Why Join Eve: Product-market fit: Eve is used by over 550+ law firms, and we're growing fast. Backed by top investors: We've raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed. Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up. AI-Native from day one: We're on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work. Explosive growth: We are growing 2X revenue Quarter over Quarter.
We're hiring a Lifecycle & Email Manager to design, operate, and scale our email-driven growth engine across the full customer journey. You will own nurtures, triggered communications, and newsletters—ensuring prospects and customers get timely, useful value at every touchpoint. Your north star is measurable impact on pipeline and revenue across both new business and expansion, enabling us to hit our FY27 goals. What You'll Accomplish
  • Define the lifecycle and email strategy for prospects and customers, aligned to ICPs, buying stages, and adoption milestones.
  • Build a modular nurture framework (welcome, education, consideration, competitive, reactivation) with clear entry/exit rules and next-best-action logic.
  • Launch event-driven emails tied to behaviors (web, intent, product usage), stages, and account context; maintain a library of triggered plays.
  • Own newsletter production, variants by segment/vertical, and scalable content assembly using templates, snippets, and dynamic blocks.
  • Operationalize firmographic, technographic, and intent signals; implement dynamic fields and content rules to personalize at scale.
  • Run structured tests on subject lines, copy, offers, send time, frequency, and audience; document learnings and roll out playbooks.
  • Own list health, consent/opt-down logic, bounce/spam monitoring, and domain reputation; partner with RevOps on data hygiene.
  • Instrument dashboards for volume, engagement, conversion, sourced/influenced pipeline, velocity, and expansion impact; communicate results and next steps to stakeholders.
  • Work with Brand/Content for assets, Product/CS for adoption and upsell journeys, RevOps/Data for audience logic, and Sales/SDR for field alignment.
What We're Looking For
  • 5–8+ years in B2B SaaS lifecycle/email or demand gen with end-to-end ownership of nurtures, triggered programs, and newsletters that drive pipeline and revenue.
  • Hands-on with MAP/CRM (HubSpot + Salesforce), confident building segments, dynamic content, and multi-step programs.
  • Strong experimentation mindset; comfortable with funnel metrics and attribution
  • Experience managing domain reputation, list hygiene, consent frameworks, and compliance standards.
  • Clear, concise copy that maps value props to personas and stages; able to brief and iterate quickly with Content/Creative.
  • Partners well with Content, Brand, Sales, Product, CS, and RevOps; brings crisp documentation and executive-ready reporting.
  • Uses AI on a daily basis in your professional and personal life.
$145,000 - $170,000 a year Compensation at Eve is highly competitive and determined based on experience, seniority, and considerations of both internal and external equity, as well as location.
In addition to a compelling salary and performance-based bonuses, we offer an equity component that provides meaningful ownership and the opportunity to share in the company's long-term success.
Benefits:
Competitive Salary & Equity 401(k) Program with Employer Matching Health, Dental, Vision and Life Insurance Short Term and Long Term Disability Commuter Benefits Autonomous Work Environment Office Setup Reimbursement Flexible Time Off (FTO) + Holidays Quarterly Team Gatherings In office Perks We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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