Director, Growth Marketing

Customers trust the Alation Data Intelligence Platform for self-service analytics, cloud transformation, data governance, and AI-ready data, fostering data-driven innovation at scale. With more than $340M in funding – valued at over $1.7 billion and nearly 600 customers, including 40% of the Fortune 100 — Alation helps organizations realize value from data and AI initiatives.

Alation has been recognized in 2024 as one of Inc. Magazine's Best Workplaces for the fifth time, a testament to our commitment to creating an inclusive, innovative, and collaborative environment.

Collaboration is at the forefront of everything we do. We strive to bring diverse perspectives together and empower each team member to contribute their unique strengths to live out our values each day. These are: Move the Ball, Build for the Long Term, Listen Like You're Wrong, and Measure Through Customer Impact.

Joining Alation means being part of a fast-paced, high-growth company where every voice matters, and where we're shaping the future of data intelligence with AI-ready data.

Join us on our journey to build a world where data culture thrives and curiosity is celebrated each day

Job Description

We are looking for a strategic and execution-oriented
Director of Growth Marketing
to lead Alation's digital demand engine. This is a high-impact leadership role, reporting directly to the Chief Marketing and Strategy Officer and sitting on the CMO's leadership team. You'll collaborate across marketing, sales, and product to drive efficient pipeline growth that converts to revenue. One more thing...We work in a hybrid model—you'll join us in our Redwood City office to collaborate, connect, and enjoy a team atmosphere

What You'll Do:

• Own Paid Media & Digital Performance: Oversee high-performing campaigns across paid search, paid social, display, and retargeting to achieve customer acquisition and funnel conversion goals. Continuously test and optimize acquisition efforts through audience segmentation, A/B testing, and conversion rate optimization.
• Drive Data-Driven Growth: Analyze campaign performance leveraging insights to improve targeting, engagement, messaging, and ROI. Own performance reporting, regularly presenting results, insights, and recommendations to executive leadership.
• Partner Cross-Functionally: Collaborate closely with product marketing, content, regional marketing and operations to align strategies, messaging, and execution across the buyer journey.
• Manage Budget & Resources: Strategically allocate and manage campaign budgets to maximize performance, efficiency, and revenue impact.
• Build the Growth Marketing Function: Hire, develop, and lead a high-performing growth team, including demand generation and paid acquisition.

You Should Have:

• 8+ years of B2B SaaS marketing experience with a focus on growth, demand generation, or digital acquisition in enterprise sales-led environments.
• Proven success driving pipeline and revenue in companies scaling from $50M–$250M+ ARR.
• Deep expertise in digital channels (SEM, paid social, display), performance analytics, CAC/LTV modeling, and marketing funnel optimization.
• Strong analytical skills with experience across Martech/CRM platforms (e.g. Salesforce, Marketo, Google Analytics, 6sense).
• A collaborative, entrepreneurial mindset and experience working cross-functionally across sales, product, and marketing.
• Experience hiring and developing high-performing growth or demand gen teams.

Why You'll Love Working Here:

• Impact: Drive company-defining decisions through data-driven insights and strategic recommendations
• Growth: Accelerated career trajectory with opportunities to expand responsibilities as the company scales
• Scope: Work across multiple business functions to develop a holistic understanding of how a high-growth tech company operates
• Innovation: Help shape the future of data intelligence and AI in enterprise environments
• Culture: Join a collaborative environment that combines the intellectual rigor of consulting with the agility of a technology innovator

Compensation Pay Range

$173, $233,855.00

Salary Information

The base salary range is specific to the United States. The salary of the final candidate selected for this role will be set based on a variety of factors, including but not limited to internal equity, experience, education, work location, specialty and training. If the final candidate has a different level of experience, the base salary target range may be lower or higher than what is published.

Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

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