Director of Marketing

GridCARE is a leading venture-backed startup solving the most critical constraint in AI's growth trajectory: immediate access to power. As demand for computing skyrockets, access to energy has become the defining bottleneck in the AI infrastructure race. While leading tech companies invest billions in speculative, long-term solutions that may take decades to arrive, GridCARE's pioneering physics-based generative AI platform unlocks gigawatts of hidden capacity in today's electric grid — enabling hyperscalers, data center developers, and utilities to power AI infrastructure years sooner than conventional approaches and without costly upgrades.

Founded at Stanford's Doerr School of Sustainability and backed by leading climate-tech and deep-tech investors, GridCARE has assembled a world-class team spanning power systems, AI, and infrastructure.

At GridCARE, you will:

Work at the intersection of AI, energy, and infrastructure — the foundation of the next industrial revolution.

Partner with hyperscalers, developers, and utilities on high-impact, real-world deployments.

Help shape a more abundant, efficient, and resilient energy future for the digital era.

Join a company defining a new category — capacity acceleration for AI.

Receive competitive compensation, equity, and benefits in a fast-growth, mission-driven environment.

Learn more about GridCARE:

• TechCrunch: GridCARE thinks more than 100 MW of data-center capacity is hiding in the grid

• Utility Dive: Portland General Electric invests in AI-powered flexibility to speed data-center connection

• Data Center Dynamics: From Years to Months — Creating an AI Fast Lane for Data Centers

As GridCARE's first Director of Marketing, you'll define how the world understands a new category: AI-powered grid flexibility. You'll craft and execute the marketing vision that positions GridCARE as the leader in powering the AI era — shaping public perception, driving awareness among utilities and data center developers, and amplifying our story across media, partners, and policymakers.

This role is both strategic and hands-on. You'll set the marketing direction, develop narratives and campaigns, manage external partners, and build the foundation for a world-class marketing function.

Strategic Marketing & Brand

• Define and own GridCARE's marketing strategy, positioning, and brand narrative across all stakeholders (utilities, developers, regulators, investors, media).

• Translate the company's mission into clear, differentiated messaging that reinforces GridCARE's category leadership.

• Build brand architecture, visual identity, and message consistency across digital and physical touchpoints.

Marketing Communications (MarComm) & PR

• Lead external communications and storytelling — develop narratives, press materials, and thought-leadership content that shape how the industry views AI, energy, and flexibility.

• Manage GridCARE's external PR agency, guiding announcement strategy, media engagement, and reporter relationships.

• Craft high-impact executive communication, including op-eds, keynote speeches, and talking points for conferences and media appearances.

Digital, Social Media & Marketing Automation

• Oversee digital strategy, including website, SEO, paid campaigns, and social channels (LinkedIn, X, YouTube).

• Build an integrated marketing automation stack (HubSpot, Salesforce, or equivalent) to track leads, nurture campaigns, and measure ROI.

• Drive data-driven optimization across campaigns, audience segmentation, and conversion funnels.

Sales Enablement & Account-Based Marketing (ABM)

• Partner with Sales and BD to develop account-based marketing campaigns targeting top utilities, hyperscalers, and developers.

• Create sales enablement materials — pitch decks, one-pagers, solution briefs, and ROI case studies tailored to each segment.

• Support pipeline acceleration through event integration, lead scoring, and campaign alignment with revenue goals.

Content & Thought Leadership

• Oversee all content creation — website copy, customer stories, white papers, videos, and presentations.

• Develop thought leadership pieces in collaboration with the CEO and technical leads on AI, energy flexibility, and grid transformation.

• Manage external writers, designers, and videographers to deliver high-quality creative assets.

Events & Ecosystem Engagement

• Lead conference, speaking, and sponsorship strategy, positioning GridCARE and its partners as thought leaders in AI and energy.

• Coordinate participation at industry events, policy forums, and investor gatherings.

• 8+ years in marketing, communications, or brand strategy, ideally in climate tech, energy, infrastructure, or AI.

• Proven experience defining positioning and creating category-defining narratives.

• Track record leading integrated PR, content, and event strategies for a fast-growing company.

• Exceptional storytelling skills — able to distill technical ideas into compelling, high-level messages.

• Hands-on operator comfortable executing directly while building scalable systems.

• Experience managing external agencies (PR, design, comms) and coordinating with executive leadership.

• Competitive salary, performance bonus, and equity.

• Comprehensive health, dental, and vision coverage.

• Hybrid schedule: 3 days in office for collaboration, 2 days remote for focused work.

• Lunch is provided in the office three days a week.

• Access to leading academic, industry, and government partners in the AI-energy ecosystem.

• A mission-driven team focused on shaping the future of the energy transition.

Join us in tackling one of the most critical infrastructure challenges of our time — enabling the energy foundation for the age of AI.