Product Marketing Lead

WHO WE ARE

Pallet is building AI Agents to transform logistics, a $12T global industry. Backed by General Catalyst, Bessemer, and Bain Capital, we've raised $50M and achieved 700% revenue growth in under two years.

Our mission is to automate the manual workflows that slow logistics teams down — from scheduling to data entry and load management. Our flagship platform powers end-to-end operations, and our newest product, CoPallet, introduces AI Agents that execute real workflows in real time.

As logistics providers adopt generative AI, Pallet is leading the next wave of automation, with the vision to build the next $10B company in logistics. Join leaders from Google, DoorDash, and YC to shape the future of logistics tech.

ABOUT THE ROLE

As Product Marketing Lead at Pallet, you'll define how AI agents reshape the future of logistics. You'll master the nuances of different segments (eg carriers, 3PLs, shippers) and craft the story that connects Pallet's technology to their most pressing challenges.

You'll own the full lifecycle of go-to-market execution: messaging, launches, enablement, case studies, and campaigns that move the market. You'll operate with full autonomy in a fast-moving, high-trust environment, driving impact from strategy to execution.

This is a senior individual contributor role with the potential to build and lead a team as the function scales.

SOME THINGS YOU MAY BE WORKING ON

• Develop a coherent narrative for how Pallet impacts logistics and supply chain teams, in partnership with EPD, sales, and executive team.
• Produce marketing assets including website, events, content, case studies, etc that highlight our product messaging, in partnership with designers and writers
• Run the product update calendar and launch updates that are valuable and relevant for buyers
• Develop and run sales enablement for product launches and industry education
• Develop pitches for speaking engagements and PR in partnership with field marketing and PR agencies

YOU HAVE

• A track record of developing positioning for a product in a complex B2B category
• Strong research and learning skills, capable of learning the nuances of the industry through sales calls, internet research, and expert analysis
• Clear thinking and pattern recognition. Identify and classify information to develop consistent thesis about industry pain points
• Writing and articulation skills. We need you to build content that communicates the positioning effectively
• 3-8 years experience in product marketing, product management, management consulting or journalism / communications.

WHAT THIS ROLE IS NOT 

• Slide deck agency: While you will build custom sales collateral, it's more important you give sales guidelines and content to build it themselves.
• Alignment coordinator: Ensuring cross-functional alignment is required, but it's not the primary output of this role.
• Consensus follower: Success means having an opinionated point of view backed by evidence, experience, or instinct about Pallet's narrative

OUR CULTURE

Pallet, nestled in the vibrant heart of San Francisco. We are more than just a workplace; we're a community where transparency thrives, and we embrace a collective spirit when it comes to problem-solving. 

Our team is a diverse tapestry of top talent, with experience from companies like Ramp, Scale AI, Watershed, Rippling and a multitude of FAANG ex-employees. Their passion fuels our collaborative and industrious culture. But hey, we're not all about work—monthly happy hours, weekly paid dinners, and leisurely coffee strolls through bustling streets of the city are just a taste of the fun we add to the mix.

OUR BENEFITS

• Health, Vision and Dental benefits 
• Flexible PTO
• Life Insurance and Accidental Insurance 
• Short-Term Disability Coverage
• Generous salary and equity for all staff
• 401k option; helping you save for the future
• Yearly learning and development stipend
• Commuter benefits if you live in SF 
• Fully covered uber ride home if you ever have to work late in the office 
• Remote office home stipend 
• Monthly happy hours; our last one was a Golden Gate Park BBQ 
• Company paid dinners on Tuesdays and Thursdays in the office 
• Annual Company Offsites; our last one was in Palm Springs

OUR INTERVIEW PROCESS

This is our process for most of our roles, but sometimes stages are subject to change from time to time, we will definitely notify you of the change ahead of time.

Step 1: Chat with our recruiter - Grace - 30 mins

Step 2: Chat with Hiring Manager - 30 mins 

Step 3: Final Interview - 3 hours at our office 

Brief Background Check and Reference Check 

POSITION'S COMPENSATION RANGE

The estimated salary range for this role is $165,000-$200,000 depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.

Our company Pallet is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.