Director, Product Marketing

Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

The Opportunity
We're looking for a dynamic and strategic
Director of Product Marketing
to lead go-to-market strategy and execution for Adobe's newest Analytics products, including Content Analytics, Mix Modeler, Data Insights Agent, and new agentic AI offerings. These innovations are central to the overall growth strategy of the Adobe Analytics portfolio.

This is an extraordinary opportunity for a creative, hands-on product marketing leader who loves the energy of building, thrives in cross-functional environments, and is motivated by the chance to define the future of how businesses measure, understand, align, and act across enterprise data, including customer behavior, content effectiveness, and marketing investments and performance.

What You'll Do

• Lead go-to-market strategy for emerging Analytics products that generates demand in partnership with marketing and sales —defining market opportunity, positioning, messaging, launch strategy, success measurement, and growth plans. Includes close collaboration with business model strategy team to develop commercial models.
• Partner closely with Product Management to shape product vision, roadmap priorities, and readiness for market adoption.
• Deliver compelling presentations to customers and partners to create and progress sales and business development opportunities.
• Engage directly with early customers of products to drive product adoption, use case value realization, customer advocacy, and creation of testimonials and success stories.
• Drive cross-functional alignment across product, sales, enablement, communications, and partner teams to bring new capabilities to market quickly and effectively.
• Develop and iterate on differentiated narratives that connect the value of Adobe's Analytics portfolio to real customer problems—across marketing, product, and business audiences.
• Enable the field and ecosystem, equipping sellers, consultants, and partners with compelling stories, content, and tools that accelerate adoption and revenue growth.
• Foster a culture of creativity, growth, and collaboration, championing feedback loops with customers and internal teams to iterate rapidly and continuously improve.
• Represent Adobe externally, serving as a thought leader and spokesperson on the future of analytics, measurement, and AI-driven insights.

What You'll Need To Succeed

• 10+ years of experience in product marketing or go-to-market leadership for SaaS, analytics, or AI products.
• Proven success taking new products or innovations to market, ideally within enterprise software or data/insights ecosystems.
• Strong ability to connect product capabilities to market trends, customer needs, and business outcomes.
• A builder's mindset—comfortable operating with agility, testing and learning, and influencing across functions in dynamic environments.
• Excellent storytelling, executive communication, and presentation skills.
• Experience collaborating with global sales, product, and marketing teams in a matrixed organization.
• A passion for data, insights, and helping businesses unlock intelligence from their customer experiences.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $163,200 -- $302,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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