Audience Strategist

Job Posting - Salary Range: $50,992 - $88,386

Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at

Job Description
Audigent, a part of Experian is the leading data activation, curation and identity platform. Audigent's pioneering data platform unlocks the power of privacy-safe, first party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry's first data curation platforms powered by its unique identity suite (Hadron ID), Audigent is transforming the programmatic landscape with its SmartPMP, ContextualPMP and CognitivePMP products, which use artificial intelligence and machine learning to package and increase consumer-safe data with premium inventory supply at scale.

As an Audience Strategist on the Audience Strategy team, you'll play a pivotal role in shaping strategic recommendations for Brand and Agency Partners. This position offers a unique opportunity to collaborate and gain hands-on experience in the fast-paced world of programmatic advertising.

This is a hybrid role, requiring two days per week in the office. You will report to the Senior Data Strategy Director.

You'll Have The Opportunity To

• Partner with Sales and Audience Strategy counterparts to craft compelling responses to RFPs from Brand and Agency Partners, including audience and media proposals that align with client goals and showcase Experian's product suite.
• Work with Technical and Curation teams to support PMP activations and ensure seamless execution.

Qualifications
Your background:

• 1+ year of experience in programmatic advertising, digital marketing, or a related field.
• Familiarity with the programmatic ecosystem with an understanding of audience segmentation, targeting strategies across digital channels, and media metrics/KPIs.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
• Familiarity with project management tools such as Jira, Trello, or
• Bachelor's degree required.

Benefits/Perks
Additional Information

• Great compensation package and bonus plan.
• Core benefits including medical, dental, vision, and matching 401K.
• Flexible work environment, ability to work remote, hybrid or in-office.
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.
• Explore all our exciting benefits here:

At Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters. Our people-first approach has earned us global recognition: World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others.

Want to see what life at Experian is really like? Explore Experian Life on social or visit our careers site.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

This is a hybrid remote/in-office role.