Digital Marketing Strategist

6 days ago

New York, New York, United States Percepture | Digital Marketing & PR since 2004 Full time $55,000 - $90,000 per year

Percepture, founded in 2004, is a dynamic public relations and digital marketing agency. We are seeking a hands‑on
Senior Digital Strategist and AI Operator

who also leads a small pod of specialists. In this role, you can expect to architect paid‑media strategy, guide two to three junior strategists, and jump in yourself whenever needed to keep campaigns sharp. Important: A separate BI team owns GA4 & Looker Studio dashboard creation. Your mission is to analyze those dashboards in real time, extract insights, and drive action—not build the dashboards.

Role Description

This is a Remote, Part-Time Contract Position. Ongoing commitment of 15–25 hours weekly, with opportunity for increased hours based on performance. The selected individual will be responsible for:

  • Channel Strategy & Planning – Own B2B media plans (audience, budgets, messaging, funnel stages) across LinkedIn, StackAdapt, Google & Meta.
  • Team Leadership – Mentor a pod of digital strategists; review asset queues, QA builds, and set weekly priorities.
  • Campaign Execution & Optimization – Personally build, iterate, and troubleshoot ads when extra muscle is needed.
  • Data Analysis & Insight Generation – Mine GA4 & Looker Studio dashboards provided by the BI team; surface trends, anomalies, and next steps during live client readouts (no slide decks).
  • Innovation & AI Experimentation – Pilot AI prompts for copy, creative variants, and rapid data analysis; document and scale wins.

Qualifications

  • 7-15 years of hands‑on paid media in B2B demand gen
  • Proven success with LinkedIn Ads and a programmatic DSP (ideally StackAdapt)
  • Deep familiarity with Google Ads (Search/Display/YouTube) & Meta Ads
  • Proficiency in Web Analytics: comfortable slicing GA4 & Looker Studio dashboards to uncover insights, attribution gaps, and growth levers
  • Excellent written and spoken English
  • Comfortable leading a team—setting sprint goals, reviewing work, and coaching growth
  • Confident running Client-facing live dashboard reviews (no decks)
  • Data‑driven mindset—CPL, SQL, Pipeline, ROAS, CAC, Payback
  • Familiarity with AI tools and applications such as ChatGPT / Claude / Jasper, etc., to accelerate research, copy, and insight discovery.
  • Openness to operating AI tools, technology, and agents built by Percepture.
  • Bachelor's degree in Marketing, Communications, Business, or related field

Nice to Have:

  • HubSpot / Marketo / Pardot experience
  • ABM tools (6sense, Demandbase)
  • ABM tools (6sense, Demandbase)
  • Landing‑page builders (Unbounce, Instapage)
  • Basic HTML/CSS for quick fixes

Budget & Payment:

Hourly: US $55 – $90 (based on experience)

Kick‑off: within 7 days of hire

We value curiosity, transparency, and measurable growth. If that sounds like you—and you're equally happy steering a team and rolling up your sleeves—let's talk

Proposal Instructions (Read Carefully):

Start your cover letter with "B2B Growth Starts Here – [Your Name]".

Briefly describe one B2B campaign you scaled (channel, audience, budget, KPI, result).

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