Media Analytics Manager
2 days ago
Insight Global is looking for a Manager of Markering Media. The Marketing Media Analytics Manager plays a pivotal role within the Data-Driven Experience (DDX) team, focusing on delivering actionable insights into customer behavior and marketing performance. This individual partners with DDX colleagues, cross-functional teams, and external agencies to develop and implement analytical strategies that evaluate and enhance omni-channel marketing impact. The role involves accelerating marketing test design, conducting customer behavior analyses to identify drivers of success and areas for improvement, and addressing key business questions from internal stakeholders. By uncovering opportunities to optimize and personalize the customer journey, the Manager supports both business growth and customer value for Sherwin-Williams.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
Bachelor's degree in Marketing, Statistics, Business, or a related field; Master's preferred.
7+ years of experience in media analytics, with at least 3 years in a leadership role.
Proficiency in media measurement tools (e.g., Nielsen, Comscore, Google Analytics, Adobe Analytics) and data visualization platforms (e.g., Tableau, Power BI).
Strong understanding of media buying and planning across digital and traditional channels.
Excellent communication and storytelling skills, with the ability to influence at all levels of the organization.
Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
Nice to Have Skills & Experience
Experience with marketing mix modeling or multi-touch attribution.
Familiarity with SQL, Python, or R for data analysis.
Knowledge of privacy regulations and their impact on media measurement.
Hands-on experience with digital marketing data tools such as:
Google BigQuery for scalable data querying
Funnel.io for automated data aggregation across media platforms
Sprout Social for social media analytics and reporting Cleveland
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
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