Demand Generation Marketing Specialist

Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys. The role of Marketing Coordinator at Color has many hues of responsibility–so if you like a rainbow of projects, responsibilities, and opportunities, we are the right place for you to explore. This role resides squarely in the B2B GTM team and will work within several areas of Demand Generation. The role will find opportunities to support, strengthen, and reinforce the sales funnel from top to bottom in order to help build the business and the category. The right candidate will successfully support the creation and execution of the Demand Generation campaigns (SEO/SEM/Google Adwords) we run for our various ideal customer profiles (ICPs) and help us optimize them by measuring and reporting on performance. Our website analytics and upkeep will also be a key area for this role to maintain and grow. Additionally, this person will work with our Marketing team to track the market movement of industry shifts, M&A, competitors and prospect news. We are looking for a smart, swift-moving problem solver who thrives in a fast-paced environment and desires to grow their skills and knowledge in the employer benefit solutions healthcare industry.How You'll Contribute:Assist in the development, implementation, and tracking of marketing campaigns across multiple channels, including digital, email, and social media. These exist throughout the prospect journey from discovery to final meeting support.Execute logistical programs within Marketo, ensuring the successful deployment of automated marketing campaigns, lead nurturing flows, and email communications.Use advertising features on paid social platforms like LinkedIn to target specific demographics, job titles, or interests. These campaigns can be highly customized to reach professionals and decision-makers.Monitor and measure the performance of demand generation campaigns to ensure they align with business objectives and drive revenue growth.Support and execute SEO administration, including keyword research, content optimization, and link building to improve organic search rankings and drive traffic.Monitor, analyze, and report on key website metrics using Google Analytics, including user sessions, conversion rates, and bounce rates to track campaign performance and inform strategies.Track conversion metrics and analyze the success of online marketing activities, providing recommendations for optimization.Conduct research on market trends, competitor activity, and customer behavior to inform marketing strategies.Conduct ongoing competitive research to identify market trends, new opportunities, and competitors' marketing strategies.Collect, organize, and summarize competitive intelligence findings into actionable reports for internal stakeholders.Track project timelines and deliverables to ensure marketing initiatives are completed on schedule and within budget.Prepare reports and analyze data to measure the success of marketing efforts on a weekly and monthly cadence to support internal measurement.Our Ideal Candidate Will Have:A bachelor’s degree in Marketing, Business, Communications, or a related field3–5 years of experience in B2B digital marketing (SEO/SEM, paid social, display), preferably in healthcare, health tech, or adjacent industriesA proven track record of developing, optimizing, and reporting on digital campaignsStrong understanding and hands-on experience with SEO/SEM, paid search, display, and social media (LinkedIn Campaign Manager; SEMrush experience a plus)Proficiency with Marketo, HubSpot, Salesforce (SFDC), and related integrations, with the ability to design landing pages and execute email campaignsExperience building reports and dashboards using Salesforce, BI platforms, and campaign tools to drive data-informed decisionsFamiliarity with the sales cycle and the ability to build programs that acquire, nurture, and accelerate growthExperience with Google Analytics, content management systems (Confluence a plus), project management software, and intent platforms (Demandbase, ZoomInfo a plus)Strong written and verbal communication skillsA creative mindset with analytical abilities for interpreting campaign dataStrong organizational skills and the ability to manage multiple projects and meet deadlines in a fast-paced environmentA collaborative approach with experience working across cross-functional teamsWhat We Offer:💰 Competitive salary ✨ Comprehensive medical, dental, vision, life, and disability benefits📈 401k match 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend🏝 Generous vacation policy, paid holidays and company-wide recharge days🍼 Equal paid parental leave for birthing and non-birthing parents Free cancer screening and prevention resources for employees and their adult dependentsLocation: Hybrid in Burlingame, CATravel Requirement: