Senior Demand Generation Marketing Manager

Color Health is revolutionizing cancer care with the nation's first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color's goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys. Apply to join Color and do the most meaningful work of your career. If you are not sure that you're 100% qualified but are up for the challenge - we want you to apply As the Senior Demand Generation Marketing Manager at Color, you'll play a key role in scaling our B2B marketing engine to reach employers, health plans, and benefits administrators who are transforming population health. You'll be responsible for building and executing high-impact, integrated marketing campaigns that drive lead generation, pipeline growth, and revenue. This role sits at the intersection of strategy and execution: you'll not only design and launch full-funnel campaigns, but also own the underlying marketing operations infrastructure that ensures campaigns are efficient, measurable, and scalable. Reporting to the VP of Marketing and working closely with Sales, you'll own the full lifecycle of demand generation - from segmentation and lead capture through scoring, routing, and reporting. This is a hands‑on, strategic role ideal for someone who thrives in a fast‑paced environment and is excited to build a function from the ground up. The ideal candidate brings experience in B2B healthcare marketing, understands how to engage employer buyers, and is driven by performance metrics. How You’ll Contribute: B2B Demand Gen: Develop and execute full-funnel demand generation strategies across paid media channels including LinkedIn Ads, Google Ads, email marketing, webinars, events, and ABM (Account-Based Marketing) programs focused on strategic employer and health plan segments to drive qualified leads and pipeline growth. Manage and optimize audience targeting, budget allocation, creative development, and performance optimization to maximize ROI and lead quality. Marketing Operations: Manage segmentation, list building, website lead forms, landing pages, and campaign asset organization. Own the structure, integrity, and maintenance of the marketing database and tech stack. Partner with SFDC and Rev Ops as needed for data hygiene management and to ensure effective lead qualification, routing, follow-up, and conversion. Create a strong feedback loop to improve lead quality and pipeline performance. Leverage Salesforce and Marketo and Salesloft marketing automation platforms to create sophisticated lead scoring, nurturing campaigns, and attribution models that guide prospects through the entire buyer journey. Reporting: Build marketing’s measurement framework - including attribution models, lead scoring and campaign reporting for ROI. Analyze campaign performance and provide regular reporting on key metrics like MQLs, pipeline contribution, channel value assessment ROAI and ROI. Partner with Rev Ops as needed for dashboard and reporting. Continuously test and optimize campaign tactics, messaging, and channels to improve conversion rates and reduce customer acquisition costs. Cross Functional collaboration: Partner with Sales to ensure effective lead qualification, routing, follow up, and conversion, creating a strong feedback loop to improve lead quality and pipeline performance. Budgeting: Manage budgets and external vendors to ensure efficiency and effectiveness of the spend across all demand generation efforts. Stay Current: Stay informed about industry trends (in Demand Gen and in healthcare employer benefit strategies, and competitive dynamics) to inform targeting messaging. Our Ideal Candidate Will Have: 5+ years of experience as a B2B demand generation expert, ideally in healthcare or health tech, with a focus on reaching employer groups, health plans, or benefits stakeholders. Proven track record of building and scaling demand generation programs, with a deep understanding of the B2B buyer journey and how to align marketing campaigns with sales processes and funnel stages. Expertise in managing LinkedIn Ads, Google Ads, content syndication and digital marketing campaigns that generate high-quality leads. Expert in nurture programs, digital marketing and CRM tools (Marketo and Salesforce), Google web analytics, social media platforms (LinkedIn Campaign Manager), and content management systems (Confluence). Experience building / collaborating on ABM programs targeting large employers and/or enterprise buyers. Experience with intent platforms (e.g., Demandbase, ZoomInfo) is a plus. Analytical mindset with the ability to drive our reporting function (Salesforce (SFDC), Marketo, LinkedIn Campaign Manager, Google G4,and business intelligence (BI) platforms (like Metabase) as well as derive insights from data and use them to optimize campaign performance and influence strategy. Strong understanding of the power and ways to manage SEO for optimal demand gen. Self-starter who's excited to experiment, iterate quickly, and find creative ways to scale impact. Excellent communication and project management skills - you can lead cross-functional initiatives and clearly present results to stakeholders. Experience managing external agencies effectively. Deeply motivated by Color's mission to make healthcare more accessible, proactive, and equitable. Nice to Have: Demonstrated ability to lead a small team (1-2 people) What We Offer: Competitive salary Comprehensive medical, dental, vision, life, and disability benefits 401k match Monthly phone and wifi stipend for employees, annual ergonomic stipend Generous vacation policy, paid holidays and company-wide recharge days Equal paid parental leave for birthing and non-birthing parents Free cancer screening and prevention resources for employees and their adult dependents Location: Hybrid in Burlingame, CA Travel Requirement: