Sr. Director of Product Targeting Strategy
1 week ago
Piper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role, based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven frameworks, optimize campaign performance, and drive profitable growth. We’re looking for a seasoned leader with deep expertise in marketing analytics, segmentation, and financial services product strategy.ResponsibilitiesDevelop and implement targeting strategies to expand PenFed’s consumer lending portfolio beyond current membership.Collaborate with product partners and Decision Science teams to build propensity and response models.Establish a rigorous, data-driven test-and-learn framework to improve campaign effectiveness and profitability.Lead a team focused on optimizing direct mail, email, and digital marketing campaigns.Design programs to expand direct marketing reach with a focus on positive selection and smart growth.Partner with Credit, Marketing, Product, and external data providers to refine segmentation and targeting strategies.Monitor industry trends and guide strategic responses to platform and data landscape changes.Oversee campaign and channel performance monitoring and reporting.Lead ROI studies and evaluate the effectiveness of marketing initiatives.Define and manage the full analytics lifecycle to improve credit performance and pull-through.Conduct ongoing research to support customer segmentation, competitive positioning, and strategic planning.QualificationsBachelor’s degree in Marketing, Business, Economics, Statistics, Computer Science, or related field; Master’s preferred.12+ years of experience in targeted marketing campaign strategy and analytics.5+ years of management experience, including team leadership.Proven experience with consumer financial products, especially credit card, auto, and personal lending.Strong knowledge of statistical modeling, machine learning, and test-and-learn methodologies.Proficiency in SQL, R, Python, Excel, and PowerPoint; experience working with large datasets.Familiarity with CRM and marketing platforms such as Salesforce and Experian Ascend.Excellent communication and presentation skills; ability to synthesize complex data for diverse audiences.Demonstrated ability to lead sensitive, high-impact projects and deliver measurable results.Compensation & BenefitsSalary Range: $150,000 - $170,000 (based on experience)Benefits: Medical, Dental, Vision, 401(k), Paid Time Off, Sick Leave (as required by law), and HolidaysApplication Period: Opens August 28, 2025. Applications will be accepted for a minimum of 30 days from the posting date. Keywords: #LI-Hybrid #ProductTargeting #ConsumerLending #CreditCardMarketing #AutoLoanStrategy #PersonalLoanCampaigns #MarketingAnalytics #TargetedCampaigns #SegmentationStrategy #PropensityModeling #ResponseModeling #TestAndLearn #DataDrivenMarketing #MarketingROI #CampaignOptimization #CRMPlatforms #SalesforceMarketingCloud #ExperianAscend #SQL #Python #R #BigDataAnalytics #FinancialServices #DirectMarketing #LifecycleMarketing #CustomerSegmentation #SmartGrowth #MarketingStrategy #CrossFunctionalLeadership #RegulatoryCompliance #DigitalMarketing #OfferGeneration #PlatformStrategy #MarketingTechnology #DataScienceCollaboration #AnalyticLifecycle #PositiveSelection #ProfitabilityOptimization
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McLean, United States Piper Companies Full timePiper Companies is seeking a Sr Director of Product Targeting Strategy to join a leading Credit Union based in Tysons, Virginia. This hybrid role will be responsible for leading the strategic development and execution of targeted marketing campaigns across consumer lending products including credit cards, personal loans, and auto loans. The ideal...
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Sr. Director of Product Targeting Strategy
3 days ago
McLean, United States Zachary Piper Solutions Full timePiper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role, based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven...
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Sr. Director of Product Targeting Strategy
3 days ago
McLean, United States Piper Companies Full timePiper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role, based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven...
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McLean, United States Piper Companies Full timePiper Companies is seeking a Senior Director of Product Targeting Strategy, to support a top-tier credit union headquartered in McLean, VA. TheSenior Director of Product Targeting Strategy will lead the strategy and execution of targeted marketing campaigns for consumer lending products—credit cards, personal loans, and auto loans—by managing data-driven...
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Senior Director of Product Targeting Strategy
2 weeks ago
McLean, VA, United States Piper Companies Full timePiper Companies is seeking a Senior Director of Product Targeting Strategy , to support a top-tier credit union headquartered in McLean, VA. The Senior Director of Product Targeting Strategy will lead the strategy and execution of targeted marketing campaigns for consumer lending productscredit cards, personal loans, and auto loansby managing data-driven...
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McLean, United States Piper Companies Full timeA leading financial services firm in McLean, Virginia is seeking a Senior Director, Product Targeting Strategy to lead the development of marketing strategies for consumer lending products. The ideal candidate will have over 12 years of targeted marketing experience and be proficient in analytics and team leadership. This hybrid role focuses on optimizing...
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Senior Director, Product Targeting
3 weeks ago
McLean, United States Piper Companies Full timeA leading consulting firm is seeking a Senior Director of Product Targeting Strategy in McLean, VA. This role involves overseeing targeted marketing campaigns for consumer lending products, leading a team of analysts, and collaborating with product and analytics teams to drive growth and profitability. Candidates should have extensive experience in targeted...
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Senior Director, Product Targeting
3 weeks ago
McLean, VA, United States Piper Companies Full timeA leading consulting firm is seeking a Senior Director of Product Targeting Strategy in McLean, VA. This role involves overseeing targeted marketing campaigns for consumer lending products, leading a team of analysts, and collaborating with product and analytics teams to drive growth and profitability. Candidates should have extensive experience in targeted...
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Sr. Director, Product Management, DevX
3 days ago
McLean, United States Capital One Full time1 day ago Be among the first 25 applicants Sr Director, Product Management Capital One’s operational intelligence and observability team within Cloud Operations Resilience Engineering (CORE) seeks a Sr Director, Product Management to lead the product team that enables the collection and analysis of data from and about Capital One’s technology. The...
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McLean, United States Capital One Full timeOverview Sr. Director, Product Management- Consumer Account OpeningSr Director, Product Management (PXDP65)Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driving innovative and sustainable customer experiences through technology. We believe our portfolio of...
