Senior Director of Product Targeting Strategy
3 days ago
Piper Companies is seeking a Senior Director of Product Targeting Strategy, to support a top-tier credit union headquartered in McLean, VA. TheSenior Director of Product Targeting Strategy will lead the strategy and execution of targeted marketing campaigns for consumer lending products—credit cards, personal loans, and auto loans—by managing data-driven systems, analytics, and a team of analysts to drive smart growth and profitability.Responsibilities of the Senior Director of Product Targeting Strategy include:Design and lead data-driven targeting strategies to grow consumer lending products across credit cards, personal loans, and auto loans.Collaborate with product and analytics teams to develop predictive models and segmentation approaches that enhance campaign performance.Establish and manage a test-and-learn framework to continuously improve marketing effectiveness and drive profitable growth.Oversee a team responsible for optimizing direct mail, email, and digital marketing campaigns using advanced data insights.Evaluate new data sources and platforms to refine targeting strategies and stay ahead of industry trends and technology shifts.Qualifications for the Senior Director of Product Targeting Strategy include:12+ years of experience driving targeted marketing strategies and analytics, ideally within financial services.5+ years of leadership experience, with a proven ability to manage teams and complex initiatives.Expertise in predictive modeling and machine learning, including regression techniques and experimental design.Proficiency in SQL, Python, R, and CRM platforms like Salesforce and Experian Ascend, with strong communication and data storytelling skills.Advanced degree in a quantitative field such as Marketing Analytics, Computer Science, Statistics, or Economics; Master’s preferred.Compensation for the Senior Director of Product Targeting Strategy include:Salary: $145,000 - $155,000Comprehensive Benefits: Medical, Dental, Vision, 401K, PTO, Sick Leave as required by law, and HolidaysThis job opens for applications onAugust 28, 2025. Applications for this job will be accepted for at least 30 days from the posting date.#LI-JT2 #LI-HYBRIDKeywords: Consumer Lending, Targeting Strategy, Direct Marketing, Credit Cards, Personal Loans, Auto Loans, Data-Driven Marketing, Marketing Analytics, Propensity Models, Response Models, Segmentation, Positive Selection, Profitable Growth, ROI Analysis, Test and Learn Framework, Campaign Optimization, Digital Marketing, Email Marketing, Direct Mail, Marketing Efficiency, Marketing Effectiveness, Customer Acquisition, Member Growth, Credit Performance, Decision Science, Marketing Strategy, Product Strategy, Data Strategy, Credit Bureaus, External Data Sources, Competitive Positioning, Analytic Lifecycle, Marketing Insights, Industry Trends, Hybrid Role, Leadership, Team Management #J-18808-Ljbffr
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Senior Director of Product Targeting Strategy
2 weeks ago
McLean, VA, United States Piper Companies Full timePiper Companies is seeking a Senior Director of Product Targeting Strategy , to support a top-tier credit union headquartered in McLean, VA. The Senior Director of Product Targeting Strategy will lead the strategy and execution of targeted marketing campaigns for consumer lending productscredit cards, personal loans, and auto loansby managing data-driven...
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McLean, United States Piper Companies Full timePiper Companies is seeking a Sr Director of Product Targeting Strategy to join a leading Credit Union based in Tysons, Virginia. This hybrid role will be responsible for leading the strategic development and execution of targeted marketing campaigns across consumer lending products including credit cards, personal loans, and auto loans. The ideal...
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Sr. Director of Product Targeting Strategy
3 days ago
McLean, United States Zachary Piper Solutions Full timePiper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role, based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven...
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Sr. Director of Product Targeting Strategy
1 week ago
McLean, United States Piper Companies Full timePiper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role, based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven...
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Sr. Director of Product Targeting Strategy
3 days ago
McLean, United States Piper Companies Full timePiper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role, based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven...
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McLean, United States Piper Companies Full timeA leading financial services firm in McLean, Virginia is seeking a Senior Director, Product Targeting Strategy to lead the development of marketing strategies for consumer lending products. The ideal candidate will have over 12 years of targeted marketing experience and be proficient in analytics and team leadership. This hybrid role focuses on optimizing...
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Senior Director, Product Targeting
3 weeks ago
McLean, United States Piper Companies Full timeA leading consulting firm is seeking a Senior Director of Product Targeting Strategy in McLean, VA. This role involves overseeing targeted marketing campaigns for consumer lending products, leading a team of analysts, and collaborating with product and analytics teams to drive growth and profitability. Candidates should have extensive experience in targeted...
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Senior Director, Product Targeting
3 weeks ago
McLean, VA, United States Piper Companies Full timeA leading consulting firm is seeking a Senior Director of Product Targeting Strategy in McLean, VA. This role involves overseeing targeted marketing campaigns for consumer lending products, leading a team of analysts, and collaborating with product and analytics teams to drive growth and profitability. Candidates should have extensive experience in targeted...
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Senior Director, Product Strategy
3 weeks ago
McLean, United States Information Technology Senior Management Forum Full timeA leading financial institution is seeking a Senior Director for Product Management in McLean, VA. This role will define product standards, lead cross-functional teams, and drive innovative solutions. Candidates should have 9+ years of experience, a strong technical background, and a Bachelor’s or Master’s degree in a quantitative field. The position...
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Senior Director, Product Strategy
2 weeks ago
McLean, VA, United States Information Technology Senior Management Forum Full timeA leading financial institution is seeking a Senior Director for Product Management in McLean, VA. This role will define product standards, lead cross-functional teams, and drive innovative solutions. Candidates should have 9+ years of experience, a strong technical background, and a Bachelor’s or Master’s degree in a quantitative field. The position...
