Senior Director of Product Targeting Strategy
1 week ago
Piper Companies is seeking a Sr Director of Product Targeting Strategy to join a leading Credit Union based in Tysons, Virginia. This hybrid role will be responsible for leading the strategic development and execution of targeted marketing campaigns across consumer lending products including credit cards, personal loans, and auto loans. The ideal candidate will bring deep expertise in data-driven marketing, campaign analytics, and cross-functional leadership to drive smart growth and profitability.Responsibilities:Lead the development of targeting frameworks, systems, and processes for consumer lending campaigns.Collaborate with Product, Marketing, and Decision Science teams to build targeting, propensity, and response models.Establish a rigorous test-and-learn framework to continuously improve marketing effectiveness and ROI.Oversee direct mail, email, and digital marketing strategies to optimize campaign performance.Manage a team of analysts to evaluate data sources, analyze trends, and execute segmentation strategies.Partner with internal stakeholders and external data providers (e.g., credit bureaus) to enhance targeting capabilities.Monitor campaign performance and lead ROI studies to assess marketing impact.Stay current on industry trends and guide strategic responses to platform and data changes.Define and oversee the full analytics lifecycle to improve credit performance and member acquisition.Lead research initiatives to support segmentation, competitive positioning, and product strategy.Qualifications:Bachelor’s degree in Marketing, Business, Economics, Statistics, Computer Science, or related field (Master’s preferred).12+ years of experience in targeted marketing campaign strategy and analytics.5+ years of management experience, preferably in financial services.Proven success in developing campaigns for credit card, auto, and personal lending products.Strong knowledge of statistical modeling (linear/logistic regression, machine learning).Experience with CRM and marketing platforms such as Salesforce and Experian Ascend.Proficiency in SQL, R, Python, Excel, and PowerPoint.Exceptional communication and leadership skills with a track record of transforming strategy into results.Application Period: Opens September 29, 2025. Applications will be accepted for a minimum of 30 days from the posting date.Keywords:#LI-CG1 #TargetingFrameworks #PropensityModeling #ResponseModeling #SegmentationStrategy #DirectMailCampaigns #EmailMarketing #DigitalOptimization #CreditBureauData #ROIAnalysis #MachineLearning #SQL #R #Python #Salesforce #ExperianAscend #FinancialServices #ConsumerLending #StrategicGrowth
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McLean, United States Piper Companies Full timePiper Companies is seeking a Senior Director of Product Targeting Strategy, to support a top-tier credit union headquartered in McLean, VA. TheSenior Director of Product Targeting Strategy will lead the strategy and execution of targeted marketing campaigns for consumer lending products—credit cards, personal loans, and auto loans—by managing data-driven...
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Senior Director of Product Targeting Strategy
2 weeks ago
McLean, VA, United States Piper Companies Full timePiper Companies is seeking a Senior Director of Product Targeting Strategy , to support a top-tier credit union headquartered in McLean, VA. The Senior Director of Product Targeting Strategy will lead the strategy and execution of targeted marketing campaigns for consumer lending productscredit cards, personal loans, and auto loansby managing data-driven...
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Sr. Director of Product Targeting Strategy
3 days ago
McLean, United States Zachary Piper Solutions Full timePiper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role, based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven...
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Sr. Director of Product Targeting Strategy
3 days ago
McLean, United States Piper Companies Full timePiper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role, based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven...
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Sr. Director of Product Targeting Strategy
1 week ago
McLean, United States Piper Companies Full timePiper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role, based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven...
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McLean, United States Piper Companies Full timeA leading financial services firm in McLean, Virginia is seeking a Senior Director, Product Targeting Strategy to lead the development of marketing strategies for consumer lending products. The ideal candidate will have over 12 years of targeted marketing experience and be proficient in analytics and team leadership. This hybrid role focuses on optimizing...
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Senior Director, Product Targeting
3 weeks ago
McLean, United States Piper Companies Full timeA leading consulting firm is seeking a Senior Director of Product Targeting Strategy in McLean, VA. This role involves overseeing targeted marketing campaigns for consumer lending products, leading a team of analysts, and collaborating with product and analytics teams to drive growth and profitability. Candidates should have extensive experience in targeted...
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Senior Director, Product Targeting
3 weeks ago
McLean, VA, United States Piper Companies Full timeA leading consulting firm is seeking a Senior Director of Product Targeting Strategy in McLean, VA. This role involves overseeing targeted marketing campaigns for consumer lending products, leading a team of analysts, and collaborating with product and analytics teams to drive growth and profitability. Candidates should have extensive experience in targeted...
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Senior Director, Product Strategy
3 weeks ago
McLean, United States Information Technology Senior Management Forum Full timeA leading financial institution is seeking a Senior Director for Product Management in McLean, VA. This role will define product standards, lead cross-functional teams, and drive innovative solutions. Candidates should have 9+ years of experience, a strong technical background, and a Bachelor’s or Master’s degree in a quantitative field. The position...
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Senior Director, Product Strategy
2 weeks ago
McLean, VA, United States Information Technology Senior Management Forum Full timeA leading financial institution is seeking a Senior Director for Product Management in McLean, VA. This role will define product standards, lead cross-functional teams, and drive innovative solutions. Candidates should have 9+ years of experience, a strong technical background, and a Bachelor’s or Master’s degree in a quantitative field. The position...
