Director of Marketing

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow. While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to ’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at .Overview:We are looking for a dynamic business-to-business marketing leader who can help continue driving Texas Capital’s transformation into a full-service financial services institution. This role partners closely with multiple lines of business: Business Banking ($5-$25mm in annual revenue), Middle Market ($25mm-$300mm), Corporate Banking ($300mm+), Treasury Services and Investment Banking. Reporting to the Head of Marketing and leading a team of at least four senior marketers, this role will be critical to supporting growth goals for the firm. This is a highly visible role within the firm with consistent exposure to many of the senior-most leaders in the organization.Responsibilities:Partner with cross-functional team leaders to develop go-to-market plans, including positioning and cross-channel activation, and quarterback launches to support revenue and product adoption goalsUnderstand the needs of businesses, actively identify gaps and opportunities to better serve the audience, shaping promotional strategies and plansCraft and implement multi-channel promotional campaigns to drive awareness and engagement with target audiences, across lines of business where applicable to help create a multiplier effectDefine, create and maintain a robust set of marketing and sales collateral to support Frontline partners throughout the sales cycleUtilize audience insights to help create targeted, omni-channel promotional campaigns which drive actionable leads back to banking partners Lead the creation of creative briefs and partner with internal creative teams and external agency partners to ensure consistency of messaging and delivery across channelsParticipate in business reviews to ensure strong understanding of levers, opportunities and pain points that can be supported by marketingQualifications:10+ years’ experience in brand marketing, business strategy, product management or marketing; financial services experience preferred5+ years building and leading high-performing teams BBA in Marketing or a related field; MBA or equivalent advanced degree preferredProven experience in building, motivating and leading a high performing team across multiple disciplinesExperience influencing at a variety of levels in an organization, including senior leadersDeep understanding of the interconnectivity of marketing channels, web, advertising, digital, print, social and email, and how to utilize each for a multiplier effect a mustThe ability to evaluate creative and provide actionable feedback grounded in audience insightsExcellent communication, problem solving skills and ability to learn and adapt quicklyAbility to build positive working relationships across all levels of the organizationExperience launching and driving adoption of new products and services, owning and achieving key performance indicators