Director, Account Based Marketing

Director of Account-Based Experiences (ABX)/MarketingLocation: Remote | USAAre you passionate about driving meaningful engagement with high-value accounts? Do you thrive in a fast-paced, collaborative environment where strategy meets execution? If so, we want to hear from youAbout UsWe are a specialty care platform dedicated to connecting people with top-tier healthcare when they need it most. Through a curated network of leading specialists, we provide high-quality care while ensuring cost savings for employers and their teams. Our approach pairs members with dedicated care advocates and nurses throughout their healthcare journey, offering personalized support every step of the way. With nationwide access to top specialists, we make high-quality care more convenient and accessible. We currently serve over 6 million members across the U.S.About YouYou are logical in your decision-making and thrive in a fast-moving environment while celebrating both small and big wins.You believe inclusion is fundamental and value diverse perspectives and experiences.You have the grit and ambition to tackle big challenges with innovative ideas.You keep humanity at the center of everything you do, recognizing that your customers are real people in need of support.Integrity guides your actions—you focus on truth and transparency.You excel in a team environment, believing that collaboration is key to innovation and impact.If this sounds like you, we'd love to connect and explore career opportunities togetherRole OverviewThe Director of Account-Based Experiences (ABX)/Marketing will be a key driver of our growth strategy, enhancing engagement with high-value accounts through tailored marketing efforts. This leader will develop and execute a strategic ABX approach, collaborating closely with marketing, sales, and customer success teams to create seamless, impactful account experiences. The ideal candidate has a blend of strategic vision, operational expertise, and a passion for data-driven engagement.ResponsibilitiesDesign, implement, and optimize ABX programs, ensuring alignment with broader commercial, demand generation, and marketing strategies.Develop targeted, account-based campaigns to engage decision-makers and influencers within the healthcare and benefits ecosystem.Leverage data insights to segment and prioritize target accounts, tailoring messaging for maximum impact.Serve as a key bridge between marketing, sales, customer success, and product teams, fostering alignment to achieve revenue goals.Partner with sales leadership to identify target accounts and track progress throughout the sales pipeline.Collaborate with the demand generation team to integrate ABX campaigns with broader marketing initiatives.Present strategies, insights, and results to C-suite and senior leadership with clarity and confidence.Work closely with product marketing, content marketing, and design teams to develop customized assets for each stage of the customer journey.Implement and manage ABX tools in partnership with marketing and sales operations teams.Qualifications8+ years of marketing experience, including 5+ years leading ABM/ABX programs in a high-growth B2B environment, preferably within the benefits ecosystem.Proven success in designing and executing ABX strategies for Fortune 500 companies.Deep understanding of account segmentation, messaging personalization, and multi-channel engagement.Strong foundational knowledge of demand generation tactics, including digital marketing, events, and SDR integration.Proficiency with ABM/ABX platforms such as 6sense, Demandbase, or similar tools.Experience with CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo).What Makes a Strong Candidate?A sense of urgency to drive ABX initiatives, ensuring timely campaign execution and responsiveness to sales opportunities.A strategic mindset paired with a hands-on approach to ensure seamless implementation and impact.The ability to build strong, collaborative relationships across marketing, sales, customer success, and product teams.A passion for exploring new tools, techniques, and strategies to stay ahead of industry trends.The ability to navigate challenges, pivot strategies when needed, and maintain focus on high-impact outcomes in a dynamic environment.BenefitsMedical, Dental, and Vision InsuranceShort & Long-Term DisabilityLife Insurance401(k) with Company MatchPaid Time Off (PTO)Paid Parental LeaveWe are committed to creating an inclusive and diverse workplace. Employment decisions are based on merit, qualifications, and business needs, without regard to race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other protected status.If you're excited about this opportunity and believe you'd be a great fit, apply today Our Talent Acquisition Team will reach out to guide you through the next steps in our hiring process.Employment Type: Full-TimeSalary: $ 65,000.00 188,000.00 Per Year